{"id":11106,"date":"2018-12-14T08:49:11","date_gmt":"2018-12-14T16:49:11","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=11106"},"modified":"2025-01-29T17:27:49","modified_gmt":"2025-01-29T17:27:49","slug":"shopify-vs-etsy","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/comparisons\/shopify-vs-etsy\/","title":{"rendered":"Shopify vs Etsy: I Explore Key Features, Pricing, &#038; More"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text]<span style=\"font-weight: 400;\">[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]Shopify and Etsy are both giants of the online shopping world. Attracting millions of sellers from across the globe, these<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/comparisons\/\"> <span style=\"font-weight: 400;\">online store builders<\/span><\/a><span style=\"font-weight: 400;\"> could take your business to the next level. But which is the right fit for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I&rsquo;ve compared online store builders and found that <\/span><b>Shopify is the best ecommerce website builder on the market<\/b><span style=\"font-weight: 400;\">, offering powerful sales tools designed for scaling businesses. Meanwhile, <\/span><b>Etsy is a trusted online marketplace<\/b><span style=\"font-weight: 400;\"> which is a haven for homemade goods, vintage items, or craft supplies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Curious about the best platform for your needs? <\/span><b>Read on to discover the key differences between Shopify and Etsy that span pricing, sales tools, security, and more<\/b><span style=\"font-weight: 400;\">.[\/vc_column_text]<div class=\"links-list-wrapper\" data-eventcategory=\"content-element\" data-eventaction=\"link-list\" data-component=\"link-list\" data-total-positions=\"2\">\n <h3 class=\"links-list-title\">Shopify vs Etsy<\/h3>\n <ol class=\"links-list\">\n <li class=\"links-item\" data-supplier=\"Shopify\">\n <a href=\"https:\/\/www.websitebuilderexpert.com\/go\/shopify-ecom-freetrial\" data-cta-type=\"link-list-item\" data-position=\"1\" target=\"_blank\" rel=\"nofollow noopener sponsored\">\n Shopify <\/a>\n &ndash;\n <span>Best for scaling your online store<\/span>\n <\/li>\n<li class=\"links-item\" data-supplier=\"Etsy\">\n <a href=\"https:\/\/www.etsy.com\/\" data-cta-type=\"link-list-item\" data-position=\"2\" target=\"_blank\" rel=\"noopener noreferrer\">\n Etsy <\/a>\n &ndash;\n <span>Best for hobbyists selling handmade goods<\/span>\n <\/li>\n <\/ol>\n<\/div>\n[vc_column_text]Short on time? Take our quick quiz to find your next ecommerce platform instead.[\/vc_column_text]<div class=\"flexi-comp-radio-cta\" data-eventcategory=\"reusable-components\" data-component=\"radio-cta\">\n <p class=\"flexi-comp-radio-cta-title\" aria-label=\"I'm building a store...\">\n I'm building a store... <\/p>\n <div class=\"flexi-comp-radio-cta-box\" data-eventaction=\"radio-cta\">\n <button class=\"flexi-comp-radio-cta-item checked\" data-eventlabel=\"for the first time\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n for the first time <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"and upgrading from another platform\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n and upgrading from another platform <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"and switching from using a CMS\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n and switching from using a CMS <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"and switching from a web designer\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n and switching from a web designer <\/button>\n <\/div>\n\n <a href=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\" class=\"flexi-comp-radio-cta-button\" data-eventlabel=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\" data-ft-links-attr-enabled=\"0\" data-cta-type=\"cta-button\">\n Find your builder <\/a>\n\n<\/div><meta data-fa-load=\"fas fa-plus\">\n<meta data-fa-load=\"fas fa-minus\">\n<div class=\"wbe-accordion\" id=\"updates-box\" data-eventcategory=\"content-element\" data-eventaction=\"accordion\">\n \n<div class=\"accordion-section\" id=\"acc-updates-box-sect-0\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n This piece was updated on 01\/29\/2025: See what we've changed: <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc-updates-box-cont-0\">\n I&rsquo;ve modified this article to ensure that all of its information is up to date, so you can choose your ideal ecommerce platform. I&rsquo;ve also added additional photos, videos, and information boxes to help you decide, while addressing any new changes in 2025. <\/div>\n\n\n \n<\/div>\n\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Shopify vs Etsy: Quick Comparison <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]Need a quick comparison? Here&rsquo;s a brief overview of both platforms and the key differences between them.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Shopify vs Etsy: Key Differences <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Before I go into further detail, there&rsquo;s one key point you need to know about Shopify and Etsy. <\/section><\/span><b>Shopify is an all-in-one ecommerce platform, while Etsy is an online marketplace.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Since Shopify is a dedicated ecommerce platform, you&rsquo;ll receive<\/span><b> sophisticated features and apps <\/b><span style=\"font-weight: 400;\">designed to help you set up your store<\/span><i><span style=\"font-weight: 400;\"> and <\/span><\/i><span style=\"font-weight: 400;\">grow your online presence. From start to finish, you&rsquo;ll have everything you need to upload products, design your store, set up shipping and payments, and so on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, Etsy is a popular<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/global-online-marketplaces\/\"> <span style=\"font-weight: 400;\">online marketplace<\/span><\/a><span style=\"font-weight: 400;\"> with over 500 million visitors each month. This leaves your store with a large customer base to tap into, so you don&rsquo;t have to worry about making your products visible to buyers through marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unlike Shopify, which lets you sell anything, Etsy is a specialized platform. It focuses on three types of product: <\/span><b>handmade, vintage, or craft goods.<\/b><span style=\"font-weight: 400;\"> If you&rsquo;re selling something outside of those product types, I&rsquo;d recommend Shopify instead.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 1. Best for Pricing: Both <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify and Etsy draw when it comes to pricing <\/h3>\n \n <div class=\"text-container\">\n There&rsquo;s no clear winner here, since it depends on what you&rsquo;re looking for as a seller. If you have a large store, then Shopify&rsquo;s plans are great value for money thanks to its high-quality features. In contrast, Etsy&rsquo;s cheaper pricing will suffice if you&rsquo;re only selling a few items at a time. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]At first glance,<\/section><\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-pricing\/\"> <span style=\"font-weight: 400;\">Shopify&rsquo;s pricing<\/span><\/a><span style=\"font-weight: 400;\"> is most expensive. Its three main plans &ndash; Basic, Shopify, and Advanced &ndash; range from <\/span><b>$29-$299 per month billed annually, <\/b><span style=\"font-weight: 400;\">though you can test Shopify beforehand with its <\/span><b>first three months for $1 per month offer.<\/b><span style=\"font-weight: 400;\"> If you&rsquo;re on a budget, the steep price increase between each plan could put you off from upgrading from the cheapest plan too soon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the table below, <\/span><b>I&rsquo;ve broken down each plan for you, listing the key features:<\/b><span style=\"font-weight: 400;\">[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]While these plans can be expensive, <\/span><b>Shopify&rsquo;s high pricing is worthwhile for its exceptional sales features<\/b><span style=\"font-weight: 400;\">. Even on the Basic Plan, you&rsquo;ll receive<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-shipping\/\"> <span style=\"font-weight: 400;\">Shopify shipping<\/span><\/a><span style=\"font-weight: 400;\"> discounts and global selling across three markets. If you&rsquo;re at the helm of a medium-large company with a lot of inventory to sell, these features are great value for money.[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]With Etsy, there&rsquo;s a <\/span><b>one-off $15 fee<\/b><span style=\"font-weight: 400;\"> when you first set up your shop. After that, you can start uploading your items or tweaking your store settings. Though this costs considerably less than Shopify&rsquo;s plans, you will have fewer features at your disposal, so keep that in mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To upgrade your Etsy store, there are additional fees you could pay:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Etsy Plus<\/b><span style=\"font-weight: 400;\"> &ndash; For an additional <\/span><b>$10 per month<\/b><span style=\"font-weight: 400;\">, you can access an additional budget for listings, personalized Etsy ads, and advanced customization options.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Etsy Pattern<\/b><span style=\"font-weight: 400;\"> &ndash; <\/span><b>Free for your first 30 days,<\/b><span style=\"font-weight: 400;\"> but <\/span><b>$15 per month<\/b><span style=\"font-weight: 400;\"> afterwards, Pattern lets you create a more personalized page for your business. If you want creative control over your Etsy page, then you may want to consider it.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">[\/vc_column_text][vc_single_image image=&rdquo;117115&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/span><\/p>\n<h3><b>What About Additional Fees?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When using Etsy, you will come across additional fees. Let me break it down for you:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A 6.5% transaction fee on each order<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment fees on each order<\/b><span style=\"font-weight: 400;\"> (depending on the third-party payment processors used)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A $0.20 fee per product listing<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you have a high volume inventory, these combined costs will build up over time. For that reason, I recommend Shopify instead. There are no listing fees, while you can remove transaction fees by signing up for<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-payments\/\"> <span style=\"font-weight: 400;\">Shopify Payments<\/span><\/a><span style=\"font-weight: 400;\">, the platform&rsquo;s all-in-one payment solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><b>you still can&rsquo;t avoid those pesky processing fees<\/b><span style=\"font-weight: 400;\">, which vary based on the third-party payment processors used.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 2. Best for Setting Up: Both <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Etsy and Shopify&rsquo;s straightforward setup process makes it a draw <\/h3>\n \n <div class=\"text-container\">\n Both platforms are easy to set up with. Each step is clearly signposted, so you&rsquo;ll know exactly what you need to do from start till finish. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]Whether you&rsquo;re a beginner or a veteran of online store building,<\/section><\/span><b> Etsy and Shopify are both stress-free platforms to set up with.<\/b><span style=\"font-weight: 400;\"> To<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-sell-on-etsy\/\"> <span style=\"font-weight: 400;\">start selling on Etsy<\/span><\/a><span style=\"font-weight: 400;\">, I was taken through a linear process that was easy to follow, and I particularly liked how it broke down the setup process into six easy steps.[\/vc_column_text][vc_single_image image=&rdquo;117123&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]Setting up with Shopify is also straightforward. Once I&rsquo;d answered key questions about my website (like what I was selling and whether I was already selling elsewhere), I was redirected to a <\/span><b>personalized setup guide<\/b><span style=\"font-weight: 400;\">. If you&rsquo;re new to ecommerce builders, this handy guide tells you what you need to do when creating your online store, so you won&rsquo;t be left in the dark.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also ways that you can streamline the setup process. For instance, <\/span><b>Shopify Magic<\/b><span style=\"font-weight: 400;\">, its<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/best-ai-website-builders\/\"> <span style=\"font-weight: 400;\">AI website builder<\/span><\/a><span style=\"font-weight: 400;\"> tool, is a useful way to generate content for your store. You can generate text such as product descriptions, headings, and email subject lines, or use the image editor tool to enhance your site&rsquo;s imagery.[\/vc_column_text][vc_single_image image=&rdquo;117127&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_empty_space]\n<div class=\"taco-highlighted-block primary\">\n \n \n <b>Did you know: <\/b><span style=\"font-weight: 400\">In its<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/news\/shopify-boring-edition-update-features\/\"> <span style=\"font-weight: 400\">Winter &rsquo;25 product update<\/span><\/a><span style=\"font-weight: 400\">, Shopify announced the official rollout of its<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/news\/shopify-sidekick\/\"> <span style=\"font-weight: 400\">Shopify Sidekick<\/span><\/a><span style=\"font-weight: 400\"> feature. From your dashboard, you can speak to the platform&rsquo;s AI-powered sidekick and ask it store-related questions whenever you need some extra guidance.<\/span><\/div>\n[vc_column_text css=&rdquo;&rdquo;]One more thing to note is that <\/span><b>you can integrate your Etsy store with Shopify during setup<\/b><span style=\"font-weight: 400;\">. When Shopify asks you if you&rsquo;re selling through another platform, you can choose Etsy and import your items directly from your Etsy shopfront.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 3. Best for Ecommerce Templates: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify&rsquo;s customizable templates beat Etsy&rsquo;s generic page designs <\/h3>\n \n <div class=\"text-container\">\n Giving you more ways to edit your website, Shopify wins due to its numerous template options and customization tools. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]Etsy&rsquo;s store designs all follow a standard template. Since you can&rsquo;t change them much, <\/section><\/span><b>it&rsquo;s not the best platform to establish your unique<\/b><a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/brand-identity-examples\/\"> <b>brand identity<\/b><\/a><b> with<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, <\/span><b>every product page has the same features in the same order<\/b><span style=\"font-weight: 400;\">. You have your logo and store name, a photo carousel, your product title, and so on. Since all stores follow this layout, standing out from the competition is tricky. The most you can do is make sure you have appealing<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/take-product-photos\/\"> <span style=\"font-weight: 400;\">product photos<\/span><\/a><span style=\"font-weight: 400;\"> and product titles with the right keywords.[\/vc_column_text][vc_single_image image=&rdquo;117131&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]With Shopify, you have much more creative control. At the time of writing, the platform offers <\/span><b>12 free themes <\/b><span style=\"font-weight: 400;\">and <\/span><b>222 paid themes<\/b><span style=\"font-weight: 400;\"> (priced between $100-$500 each), giving you more ways to customize your store. When using Shopify&rsquo;s editor, I was able to tweak my store&rsquo;s design by adding new sections, or by changing the website&rsquo;s key fonts, colors, and imagery. Overall, <\/span><b>Shopify gave me far more ways to tweak my store than Etsy did.<\/b><span style=\"font-weight: 400;\">[\/vc_column_text][vc_single_image image=&rdquo;117136&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]However, <\/span><b>this isn&rsquo;t to say that Shopify&rsquo;s editor doesn&rsquo;t have its limitations. <\/b><span style=\"font-weight: 400;\">Since the editor requires you to stack different sections on top of each other, there was little variation on how I could arrange a page and make it my own.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 4. Best for Sales Features: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify&rsquo;s sales features are second to none <\/h3>\n \n <div class=\"text-container\">\n From advanced product management tools to varied shipping options, Shopify&rsquo;s sales features are designed to support your store&rsquo;s growth. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]According to our research, Shopify is the best ecommerce platform on the market, and this is due in part to <\/section><\/span><b>its top sales features that you won&rsquo;t find anywhere else.<\/b><span style=\"font-weight: 400;\"> Here&rsquo;s a fraction of what Shopify offers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unlimited products <\/b><span style=\"font-weight: 400;\">&ndash; You can sell as much as you want, while you can sell a wider range of products as long as it&rsquo;s in line with Shopify&rsquo;s T&amp;Cs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multichannel selling <\/b><span style=\"font-weight: 400;\">&ndash; Shopify lets you share and sell across multiple<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/grow-business-social-media\/\"> <span style=\"font-weight: 400;\">social media<\/span><\/a><span style=\"font-weight: 400;\"> platforms, like Facebook, Instagram, Pinterest, and TikTok<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Payment methods <\/b><span style=\"font-weight: 400;\">&ndash; There are over 100 payment providers to integrate with your store. Popular options include Amazon Pay, Stripe, PayPal, and Shopify Payments<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shipping options <\/b><span style=\"font-weight: 400;\">&ndash; You can use<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-shipping\/\"> <span style=\"font-weight: 400;\">Shopify Shipping<\/span><\/a><span style=\"font-weight: 400;\"> to connect your account with carriers like USPS, UPS, DHL Express, and FedEx, or download the Planet app to let buyers choose carbon-neutral shipping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>App market<\/b><span style=\"font-weight: 400;\"> &ndash; To add additional functionality to your store, you can choose from over 8,000 free or paid<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/shopify-apps\/\"> <span style=\"font-weight: 400;\">Shopify apps<\/span><\/a><span style=\"font-weight: 400;\"> to integrate with your website<\/span><\/li>\n<\/ul>\n<p><b>Curious about adding apps to a Shopify store?<\/b><span style=\"font-weight: 400;\"> Our in-depth video tutorial below will show you how to install these apps (and it&rsquo;s speedier than you think!)[\/vc_column_text]\n<div class=\"taco-embedded-video youtube\" data-source-video=\"\/\/www.youtube.com\/embed\/4alkTclb72g?autoplay=1&amp;rel=0&amp;showinfo=0\" data-eventaction=\"video\">\n <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2026\/03\/How-To-Install-Shopify-Apps-Thumbnail.jpeg\" class=\"poster\" width=\"480\" height=\"270\">\n \n <button class=\"play-btn\" aria-label=\"Play\" title=\"\" play data-eventlabel=\"\/\/www.youtube.com\/embed\/4alkTclb72g?autoplay=1&amp;rel=0&amp;showinfo=0\">\n\n <svg height=\"100%\" version=\"1.1\" viewbox=\"0 0 68 48\" width=\"100%\">\n <path class=\"ytp-large-play-button-bg\" d=\"M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z\" fill=\"#212121\" fill-opacity=\"0.8\"><\/path>\n <path d=\"M 45,24 27,14 27,34\" fill=\"#fff\"><\/path>\n <\/svg>\n \n <span class=\"screen-reader-text\">Play<\/span>\n <\/button>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]Etsy&rsquo;s sales features are overshadowed by Shopify&rsquo;s. However, it&rsquo;s not to say that Etsy doesn&rsquo;t offer anything of value. <\/span><b>The platform has a small selection of tools that can assist you with your ecommerce operations:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Etsy Seller App <\/b><span style=\"font-weight: 400;\">&ndash; This app helps you manage your store from your phone. You can track orders and shipments, be notified of repeat buyers, access order details, and upload photos or videos to your listing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Search Analytics <\/b><span style=\"font-weight: 400;\">&ndash; Located on your dashboard, you can see how people find your Etsy shop through detailed insights<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shipping labels <\/b><span style=\"font-weight: 400;\">&ndash; You can access Etsy&rsquo;s shipping labels for international and domestic orders, which includes tracking numbers and discounted shipping rates<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">[\/vc_column_text][vc_single_image image=&rdquo;117161&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]However, <\/span><b>Etsy&rsquo;s sales features still don&rsquo;t compare to Shopify&rsquo;s<\/b><span style=\"font-weight: 400;\">. If you have a large business and plenty of stock to push, you&rsquo;ll want to make the most of Shopify&rsquo;s powerful tools, ranging from product management to shipping.[\/vc_column_text][vc_single_image image=&rdquo;117141&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/span><\/p>\n<h3><b>Do Etsy or Shopify Offer Point of Sale?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Keen to sell in person too? To do so, you&rsquo;ll need to use Point of Sale (POS), a device that lets you process sales in physical retail locations. Thankfully, you can integrate POS with both Shopify and Etsy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main difference is that <\/span><b>Shopify has its own built-in POS<\/b><span style=\"font-weight: 400;\">, while <\/span><b>Etsy must be integrated with Square to access POS<\/b><span style=\"font-weight: 400;\">. Square&rsquo;s and<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-pos\/\"> <span style=\"font-weight: 400;\">Shopify&rsquo;s POS<\/span><\/a><span style=\"font-weight: 400;\"> score highly in our research, with both options letting you personalize your POS or purchase POS accessories to integrate with your store.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 5. Best for Marketing Tools: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify&rsquo;s marketing tools empower you to grow your business online <\/h3>\n \n <div class=\"text-container\">\n It&rsquo;s easier to reach new customers with Shopify&rsquo;s marketing tools. You can set up professional email campaigns, ace your store&rsquo;s SEO, or download a wealth of marketing apps from the App Store. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]<\/section><\/span><b>Shopify has the most marketing tools.<\/b><span style=\"font-weight: 400;\"> However, there&rsquo;s a specific reason for this.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since Etsy is a<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/global-online-marketplaces\/\"> <span style=\"font-weight: 400;\">global online marketplac<\/span><\/a><span style=\"font-weight: 400;\">e with millions of visitors, your account doesn&rsquo;t come with that many marketing tools. Your items will already be visible to Etsy&rsquo;s users, so <\/span><b>there&rsquo;s less of a need to spend lots of time on your marketing efforts.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">However, it does come with a downside. <\/span><b>You&rsquo;ll also have to compete with other Etsy sellers in your niche.<\/b><span style=\"font-weight: 400;\"> This means optimizing your store so Etsy&rsquo;s algorithm lets you rank as high as possible in search results. <\/span><b>&nbsp;&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Of course, you&rsquo;ll still want to share your products online. <\/span><b>Etsy lets you create and share social posts<\/b><span style=\"font-weight: 400;\">, a feature you can access from your Shop Manager. You can choose from six different types of social posts and share your finished product on Facebook, Instagram, Twitter, or Pinterest.[\/vc_column_text][vc_single_image image=&rdquo;117189&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]On the other hand, <\/span><b>you&rsquo;ll need to build your customer base from scratch on Shopify, <\/b><span style=\"font-weight: 400;\">especially if you&rsquo;re opening your first online store. Thankfully, the platform comes with a myriad of marketing tools you can use:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify Email <\/b><span style=\"font-weight: 400;\">&ndash; This built-in tool lets you create professional<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/email-marketing\/what-is-email-marketing\/\"> <b>email marketing<\/b><\/a><span style=\"font-weight: 400;\"> campaigns, with your first 10,000 emails being free<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strong ecommerce<\/b><a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/what-is-seo\/\"> <b>SEO<\/b><\/a><span style=\"font-weight: 400;\"> &ndash; You can improve your visibility on search engines by creating SEO-friendly product descriptions, adding alternative text, and changing your meta titles and descriptions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Shopify Forms <\/b><span style=\"font-weight: 400;\">&ndash; Offers an easy way to generate new leads while growing your subscriber base<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">[\/vc_column_text][vc_single_image image=&rdquo;117194&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 6. Best for Help &amp; Support: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify&rsquo;s comprehensive help and support will assist you every step of the way <\/h3>\n \n <div class=\"text-container\">\n Whether you need to access the live chat or are keen to learn new skills from a video tutorial, Shopify&rsquo;s help and support will allow you to do so. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]So what do you do if your product images magically disappear one day? If you want to feel supported no matter what happens, I recommend Shopify. <\/section><\/span><b>It has the most comprehensive help and support options.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When I had a question related to domains, I could find an answer directly from my dashboard. I was able to consult Shopify&rsquo;s virtual help center assistant, which provided me with useful resources and could put me in contact with a human &ldquo;Support Advisor&rdquo; if I needed additional help. With the assistant, we noticed speedy response times during our hands-on testing &ndash; <\/span><b>under 10 seconds to be exact!<\/b><span style=\"font-weight: 400;\">[\/vc_column_text]\n<div class=\"taco-highlighted-block primary\">\n \n \n <b>Good to know: <\/b><span style=\"font-weight: 400\">As of 2025, Shopify no longer offers support over the phone or via email on its three main plans, unfortunately meaning that there are now fewer ways to reach out and get help when you need it.<\/span><\/div>\n[vc_single_image image=&rdquo;117199&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]I could also access <\/span><b>Shopify&rsquo;s detailed help center.<\/b><span style=\"font-weight: 400;\"> The page was neatly organized into different topics, so it was easy to track down the information I needed. There are also video tutorials, in-depth guides, and its community forums to access for further help.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In comparison, <\/span><b>Etsy&rsquo;s help and support tools are lackluster.<\/b><span style=\"font-weight: 400;\"> Though it has its own Help Center that is kept up-to-date, its contact lines are lacking. For instance, when I needed tailored help, I couldn&rsquo;t find accessible contact lines and, instead, had to submit a help request from the Help Center.[\/vc_column_text][vc_single_image image=&rdquo;117204&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 7. Best for Security: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n For maximum security, Shopify is my top recommendation <\/h3>\n \n <div class=\"text-container\">\n If you&rsquo;re making multiple sales a day, you need an ecommerce platform that will keep you and your buyers safe. Shopify achieves this by applying key security measures like fraud detection and two-step verification. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]<\/section><\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-security-how-to\/\"><span style=\"font-weight: 400;\">Website security<\/span><\/a><span style=\"font-weight: 400;\"> is no joke, especially when <\/span><b>30,000 websites are attacked everyday<\/b><span style=\"font-weight: 400;\">. To keep your customers protected, you need to choose a platform you can trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shopify is a strong choice. Because it&rsquo;s a dedicated ecommerce platform supporting stores across 170+ countries, it understands the importance of keeping merchants and buyers safe. These are the key security measures Shopify takes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/what-is-an-ssl-certificate\/\"><b>SSL certificates<\/b><\/a> <span style=\"font-weight: 400;\">to ensure your store runs on a secure server<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secure customer login areas<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Two-step authentication <\/b><span style=\"font-weight: 400;\">that makes it harder for hackers to access customer accounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>PCI compliance<\/b><span style=\"font-weight: 400;\"> to show users that Shopify conducts transactions in a secure environment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">[\/vc_column_text][vc_single_image image=&rdquo;117212&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text]<\/span><b>Shopify also offers advanced fraud protection<\/b><span style=\"font-weight: 400;\">. You can use Shopify Payments for its in-depth fraud analysis tools, or download Shopify Flow to set up automations that spot suspicious activity for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By contrast, information on Etsy&rsquo;s key security measures is trickier to find. However, since it&rsquo;s a major website with daily traffic, all stores do come with an <\/span><b>SSL certificate by default. <\/b><span style=\"font-weight: 400;\">[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Buying Guide: How To Choose Your Ecommerce Platform <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Need help with your decision? To help you choose between Shopify and Etsy, these are the standout features of each platform:<\/section><\/span><\/p>\n<p><b>Choose Shopify If&hellip;<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You&rsquo;re a medium-large business with scaling inventory, since Shopify&rsquo;s inventory tools will help you manage and grow your stock<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want built-in marketing features to help you grow online, like email marketing and multichannel integration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You desire more creative control over your website&rsquo;s design through customizable templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want a large number of different payment options to choose from<\/span><\/li>\n<\/ul>\n<p><b>Choose Etsy If&hellip;<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You specialize in handmade, vintage, or craft goods, which is Etsy&rsquo;s main focus<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You&rsquo;re a smaller store with moderate inventory<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You want immediate access to a large number of potential customers &ndash; without needing to spend time on marketing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How We Tested Shopify and Etsy <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Our in-house<\/section><\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/how-we-conduct-our-ecommerce-website-builder-research\/\"> <span style=\"font-weight: 400;\">ecommerce website builder research<\/span><\/a><span style=\"font-weight: 400;\"> is the backbone of our articles. In fact, we&rsquo;ve conducted <\/span><b>over 200 hours of testing<\/b><span style=\"font-weight: 400;\"> to ensure that you make the right decision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We analyzed each platform via <\/span><b>seven key criteria<\/b><span style=\"font-weight: 400;\">: sales features, website features, help and support, design functionality, user experience, and customer score, and value for money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These criteria are based on<\/span><b> what users are looking for in an ecommerce platform. <\/b><span style=\"font-weight: 400;\">This makes sure that we have your unique needs in mind! For instance, since merchants value sales features, I checked to see if Shopify or Etsy offer popular tools like multichannel selling or numerous payment methods.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Shopify vs Etsy: Summary <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]After a barrage of comparisons, I can finally announce the best ecommerce platform overall: <\/section><\/span><b>Shopify<\/b><span style=\"font-weight: 400;\">. Best fit for growing businesses, it&rsquo;s currently <\/span><b>the best online store builder on the market with exceptional sales and marketing tools to boot.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite Shopify&rsquo;s win, <\/span><b>Etsy is still a good fit for a specific kind of seller<\/b><span style=\"font-weight: 400;\">. If you&rsquo;re a smaller, creative business offering handmade, vintage, or craft products and want your goods shown to millions of active users, Etsy is also a worthy choice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more about each platform, check out our<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-review\/\"> <span style=\"font-weight: 400;\">Shopify review<\/span><\/a><span style=\"font-weight: 400;\"> or our detailed guide to<\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-sell-on-etsy\/\"> <span style=\"font-weight: 400;\">selling on Etsy<\/span><\/a><span style=\"font-weight: 400;\">.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text]<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]Shopify and Etsy are both giants of the online shopping world. Attracting millions of sellers from across the globe, these online store builders could take your business to the [&hellip;]<\/p>\n","protected":false},"author":176,"featured_media":117217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-how-to.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120,117],"tags":[],"class_list":["post-11106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparisons-ewb","category-ecommerce-website-builders"],"acf":[],"yoast_head":"\n<title>Shopify vs Etsy for Sellers (Pros, Cons, Features)<\/title>\n<meta name=\"description\" content=\"Is Shopify or Etsy right for your online store? 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