{"id":134714,"date":"2025-10-28T05:57:33","date_gmt":"2025-10-28T12:57:33","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=134714"},"modified":"2025-10-28T05:57:33","modified_gmt":"2025-10-28T05:57:33","slug":"ux-guide","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/designing-websites\/ux-guide\/","title":{"rendered":"Guide to UX for Websites: 7 Tips for Success"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]User Experience (UX) is not just about <a href=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/\">designing a website<\/a> &ndash; it&rsquo;s the science of how easily visitors can navigate, read, and purchase from your site &ndash; all things that keep them coming back. Poor UX costs e-commerce businesses billions annually in abandoned carts.<\/p>\n<p>Luckily, improving UX for websites doesn&rsquo;t need to be confusing or expensive. Read on for our list of tips and fixes you can make, whether you&rsquo;re in the process of building your site or you&rsquo;re already a seasoned ecommerce seller.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n Key Takeaways&#128269; <\/h4>\n \n \n<ul>\n<li>UX should be considered from the moment you start building your website<\/li>\n<li>Choosing a responsive template will improve UX across multiple devices<\/li>\n<li>AI tools, like the ones Wix is offering, make it easy to improve your site&rsquo;s UX without hiring an expert<\/li>\n<li>Run regular accessibility and site performance audits to pick up on unexpected issues<\/li>\n<\/ul>\n<p><\/p><\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n What Is UX? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]UX, short for user experience, is a way to measure how users interact with and perceive a product. <strong>If a product has a good UX, it&rsquo;s not only easy to use, but also enjoyable.&nbsp;<\/strong>\n<p>UX for a website is determined by a combination of functional and aesthetic factors. For example, is your site&rsquo;s navigation logical and clearly signposted? Are your fonts easy to read? Do your pages load correctly on mobile devices?[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Why Is UX Important for Your Business? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Seamless website UX is a powerful driver of trust for businesses &ndash; studies show it can boost conversion rates by as much as <a href=\"https:\/\/www.hostinger.com\/tutorials\/landing-page-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">400%<\/a>.\n<p>On the other hand, <a href=\"https:\/\/uxcam.com\/blog\/ux-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">88%<\/a> of users say that a website with bad UX could be enough to put them off returning for good. First impressions are everything, so UX is essential to all brands &ndash; no matter how great your products are.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How To Improve UX on Your Website <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Below, I&rsquo;ll explain seven website user experience best practices to follow when creating and improving your site&rsquo;s design.\n<p>I&rsquo;ll be using our top-rated website builder, <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-review\/\">Wix<\/a>, as an example throughout this article. Wix and its advanced <a href=\"https:\/\/www.wix.com\/studio\" target=\"_blank\" rel=\"noopener noreferrer\">website builder for agencies<\/a>, Wix Studio, has plenty of tools focused on UX for websites, and you can try them out on its free-forever plan.[\/vc_column_text]\n<\/p><div class=\"taco-cta-container content-cta-block secondary image-cta-block\" data-eventaction=\"cta\" data-component=\"taco-cta\" data-supplier=\"\">\n\n <div class=\"image-container\">\n\t <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2022\/02\/wix-logo.jpg?width=165&amp;height=165&amp;fit=crop\" srcset=\"\" alt=\"Wix logo black\" width=\"165\" height=\"165\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"text-and-button-container\">\n\n <div class=\"text-container\">\n <h4 class=\"block-title\">Wix Has Outstanding Templates<\/h4>\n \n <div class=\"text\">\n Wix has over 2,000 high quality templates tailored to different business types, giving you a relevant and intuitive starting point to build your website from. <\/div>\n <\/div>\n \n <div class=\"button-container\">\n <a href=\"https:\/\/www.websitebuilderexpert.com\/go\/wix-templates-sponsored\" class=\"taco-cta btn btn-secondary\" target=\"_blank\" rel=\"nofollow noopener sponsored\" data-cta-type=\"primary-cta\">\n Visit Wix&rsquo;s Themes <\/a>\n <\/div>\n <\/div>\n\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>1. Understand How Your Visitors Think<\/h3>\n<p>UX will look different for every site, so creating a <a href=\"https:\/\/www.websitebuilderexpert.com\/marketing\/customer-journey-map\/\">customer journey map<\/a> will help you understand their expectations and uncover any gaps in your design or content.<\/p>\n<p>A customer journey map works by detailing the ideal journey you want a customer to take, from entering your landing page to checking out. This map is the first step toward truly understanding what your customers want and how you can give it to them.<\/p>\n<p>For instance, you may realize that a customer will likely need assistance when requesting made-to-order clothing. To help with this, you could include an AI-chatbot with pre-loaded answers to anticipated queries, or add a clear sizing guide to your product pages.<\/p>\n<h3>2. Rethink Your Navigation<\/h3>\n<p>Overcomplicated navigation is a common <a href=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/website-design-mistakes-avoid\/\">website design mistake<\/a> that often happens when you start with style, rather than structure. Creating a <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/what-is-a-sitemap\/\">sitemap<\/a> to organize your priority pages, their content, and how they link together ensures you start with solid foundations to build your design upon.<\/p>\n<p>Wix Studio&rsquo;s beginner-friendly AI <a href=\"https:\/\/www.wix.com\/studio\/visual-sitemap\" target=\"_blank\" rel=\"noopener noreferrer\">Sitemap and Wireframe Generator<\/a> generates a sitemap based on your answers to a simple form. It can also create wireframes (skeletal outlines of each page) that automatically sync together as you make changes.[\/vc_column_text][vc_single_image image=&rdquo;134721&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>3. Keep Things Simple<\/h3>\n<p>It&rsquo;s easy to go overboard with page designs, but this can make it harder for users to find what they&rsquo;re looking for on your site. Instead, strip things back and don&rsquo;t be afraid to use white space &ndash; it&rsquo;s one of the best ways to separate information and keep your pages clutter-free.<\/p>\n<p>Assess the copy across your site to determine whether everything is necessary. Cutting down paragraphs that are overly lengthy and removing wording that&rsquo;s simply there to fill a space will help your customers scan through your site and get the information they need faster.<\/p>\n<p><a href=\"https:\/\/www.websitebuilderexpert.com\/brand\/copywriting-techniques\/\">Copywriting techniques<\/a> are difficult to master, so don&rsquo;t be afraid to speed up the process with writing support tools. For example, when I tested it out, Wix&rsquo;s AI text editor made it easy to shorten large chunks of text to make my website copy more digestible.[\/vc_column_text][vc_single_image image=&rdquo;134718&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>4. Improve Loading Speed<\/h3>\n<p>Optimizing your site&rsquo;s loading speed will reduce unnecessary customer frustrations by enabling them to open different pages, gather information, and buy your products quickly.<\/p>\n<p>Start by testing your site speed using a tool such as Google PageSpeed. Our <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\">load time statistics<\/a> research found the average speed to aim for should be around 1.65 seconds.[\/vc_column_text][vc_single_image image=&rdquo;134717&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/website-speed-guide\/\">Tactics to improve your site loading speed<\/a> include:<\/p>\n<ul>\n<li>Reducing the <strong>file sizes<\/strong> of your images<\/li>\n<li>Removing any <strong>unnecessary code<\/strong><\/li>\n<li>Removing any <strong>redirects<\/strong> that could be causing your site to slow<\/li>\n<\/ul>\n<p>These are website user experience best practices to keep in mind as you publish new content.<\/p>\n<h3>5. Optimize Mobile Design<\/h3>\n<p>Consumers don&rsquo;t just shop on desktop, so it&rsquo;s important to <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-make-website-mobile-friendly\/\">create a mobile friendly website<\/a> that can adapt to any screen size while still maintaining clarity.<\/p>\n<p>To ensure your website performs well across all devices, you should switch between touchpoints as you edit your design. While most builders let you switch between mobile and desktop editors to refine how your site looks on each, <strong>Wix Studio also lets you test how your site appears on a tablet, <\/strong>which is the chosen online shopping device for <a href=\"https:\/\/gauss.hr\/en\/blog\/mobile-e-commerce-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">28%<\/a> of US shoppers.<\/p>\n<p>You should also visit your site from different devices once it&rsquo;s live to spot and fix any errors. On each device, check that:<\/p>\n<ul>\n<li>Your layout is clear and consistent<\/li>\n<li>Your calls to action remain clear<\/li>\n<li>Pages load quickly<\/li>\n<\/ul>\n<h3>6. Improve Accessibility<\/h3>\n<p>AI design tools can help you <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-make-a-website-accessible\/\">make your website more accessible<\/a> for users with impairments and disabilities. For example, I tested Wix Studio&rsquo;s Colorblind Simulator on a low-contrast template and it immediately flagged three inaccessible buttons that I would have otherwise missed. I could instantly correct these with Wix&rsquo;s Contrast Checker tool.[\/vc_column_text][vc_single_image image=&rdquo;134716&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]It&rsquo;s also important to run regular accessibility audits before and after you publish your site. Wix&rsquo;s Accessibility Wizard works with other <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-ai-features\/\">Wix AI tools<\/a> to simplify your accessibility improvements. For instance, I could apply AI-generated alt text to each of my images without leaving the Accessibility Wizard.[\/vc_column_text]\n<\/p><div class=\"taco-cta-container content-cta-block secondary image-cta-block\" data-eventaction=\"cta\" data-component=\"taco-cta\" data-supplier=\"\">\n\n <div class=\"image-container\">\n\t <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2022\/02\/wix-logo.jpg?width=165&amp;height=165&amp;fit=crop\" srcset=\"\" alt=\"Wix logo black\" width=\"165\" height=\"165\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"text-and-button-container\">\n\n <div class=\"text-container\">\n <h4 class=\"block-title\">Wix Studio&rsquo;s UX Tools<\/h4>\n \n <div class=\"text\">\n From AI-powered sitemaps to a contrast corrector, Wix Studio offers a range of tools and free add-ons designed to give your site visitors the best browsing experience. <\/div>\n <\/div>\n \n <div class=\"button-container\">\n <a href=\"https:\/\/www.wix.com\/studio\/design\" class=\"taco-cta btn btn-secondary\" target=\"_blank\" rel=\"noopener noreferrer\" data-cta-type=\"primary-cta\">\n Try Wix Studio&rsquo;s Free Add-Ons <\/a>\n <\/div>\n <\/div>\n\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>7. Add Social Proof to Your Site<\/h3>\n<p>Social proof drives trust and helps customers make informed purchase decisions by demonstrating the value of your products through external opinions. Popular <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/social-proof-examples\/\">social proof examples<\/a> include:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.websitebuilderexpert.com\/brand\/testimonials-to-add-to-your-website\/\">Adding testimonials<\/a> to your homepage<\/li>\n<li>Adding customer reviews and ratings to your product pages<\/li>\n<\/ul>\n<p>Sharing user-generated content (UGC) on your product pages and other pages[\/vc_column_text][vc_single_image image=&rdquo;134715&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Do You Need to Hire a Designer To Improve UX? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]You can make improvements to your site&rsquo;s UX without hiring a professional designer thanks to the plethora of AI-powered UX tools available online. These provide personalized recommendations to give you the best results.\n<p>If you&rsquo;re using a professional website builder like Wix, which has these tools built in, suggestions are often instantly actionable at the click of a button, making it much cheaper and faster than hiring an expert.<\/p>\n<p>Still, if you have the budget to hire a freelancer, they will have a valuable human-first insight that AI can&rsquo;t replicate, which is particularly useful for more complex UX tasks like mapping out your navigation.[\/vc_column_text]\n<\/p><div class=\"taco-cta-container content-cta-block secondary image-cta-block\" data-eventaction=\"cta\" data-component=\"taco-cta\" data-supplier=\"\">\n\n <div class=\"image-container\">\n\t <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2022\/02\/wix-logo.jpg?width=165&amp;height=165&amp;fit=crop\" srcset=\"\" alt=\"Wix logo black\" width=\"165\" height=\"165\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"text-and-button-container\">\n\n <div class=\"text-container\">\n <h4 class=\"block-title\">Wix&rsquo;s UX Tools Are Free to Try<\/h4>\n \n <div class=\"text\">\n Wix&rsquo;s design tools are all available on its free-forever plan, so you can build a site with seamless UX without spending a penny. <\/div>\n <\/div>\n \n <div class=\"button-container\">\n <a href=\"https:\/\/www.websitebuilderexpert.com\/go\/wix-sponsored\" class=\"taco-cta btn btn-secondary\" target=\"_blank\" rel=\"nofollow noopener sponsored\" data-cta-type=\"primary-cta\">\n Try Wix for Free <\/a>\n <\/div>\n <\/div>\n\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Next Steps: Your User Experience Website Checklist <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_row_inner][vc_column_inner width=&rdquo;1\/2&Prime;][vc_column_text css=&rdquo;&rdquo;]Small changes to your site&rsquo;s design can make the world of difference to your website visitors. Starting by mapping out your ideal user journey will help bring to light the areas you need to improve or rework.\n<p>Follow the user experience website checklist outlined in this article as a starting point, considering site speed, design responsiveness, accessibility, and social proof.<\/p>\n<p>Finally, don&rsquo;t forget to regularly audit your site&rsquo;s UX as you update your pages with new content. AI tools are a great way to streamline this process![\/vc_column_text][\/vc_column_inner][vc_column_inner width=&rdquo;1\/2&Prime;][vc_single_image image=&rdquo;134737&Prime; img_size=&rdquo;full&rdquo; css=&rdquo;&rdquo;][\/vc_column_inner][\/vc_row_inner]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]User Experience (UX) is not just about designing a website &ndash; it&rsquo;s the science of how easily visitors can navigate, read, and purchase from your site &ndash; all things [&hellip;]<\/p>\n","protected":false},"author":188,"featured_media":134736,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-best.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"class_list":["post-134714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-designing-websites"],"acf":[],"yoast_head":"\n<title>7 Website UX Best Practices to Boost Conversions (2026 Guide)<\/title>\n<meta name=\"description\" content=\"Learn how to improve your overall website UX by fixing slow loading speeds, enhancing navigation, and using AI tools to engage visitors for longer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/ux-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Website UX Best Practices to Boost Conversions (2026 Guide)\" \/>\n<meta property=\"og:description\" content=\"Learn how to improve your overall website UX by fixing slow loading speeds, enhancing navigation, and using AI tools to engage visitors for longer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/ux-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Builder Expert\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-28T12:57:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2025\/10\/Website-UX-Guide-FI.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Annie Angus\" 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