{"id":2781,"date":"2016-10-28T21:23:15","date_gmt":"2016-10-29T04:23:15","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=2781"},"modified":"2025-05-30T14:21:11","modified_gmt":"2025-05-30T14:21:11","slug":"shopify-vs-squarespace","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/comparisons\/shopify-vs-squarespace\/","title":{"rendered":"I\u2019ve Tested and Reviewed Shopify vs Squarespace: Which Is Better?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]<a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/comparisons\/\">Comparing ecommerce website builders<\/a> and need to make a decision ASAP? Whether you&rsquo;re keen to scale up your store or sell creative services online, Shopify or Squarespace could be a great place to start.<\/p>\n<p>Our first choice would be Shopify. Since it&rsquo;s a dedicated ecommerce platform, you can rest easy knowing that you&rsquo;ll receive everything you need to set up and sell. However, Squarespace isn&rsquo;t a bad choice either. With its premium templates, you can create a stylish store that makes a good first impression.<\/p>\n<p>But which platform is the best overall? Whether you&rsquo;re curious about pesky sales fees or serious about security, here&rsquo;s all you need to know about Shopify and Squarespace.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Shopify vs Squarespace: Quick Comparison <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]To get straight to the point, here are the key differences between Shopify and Squarespace:[\/vc_column_text][vc_column_text]Don&rsquo;t have long? Take our quick quiz to see which ecommerce platform is best for you.[\/vc_column_text]<div class=\"flexi-comp-radio-cta\" data-eventcategory=\"reusable-components\" data-component=\"radio-cta\">\n <p class=\"flexi-comp-radio-cta-title\" aria-label=\"I'm creating a store...\">\n I'm creating a store... <\/p>\n <div class=\"flexi-comp-radio-cta-box\" data-eventaction=\"radio-cta\">\n <button class=\"flexi-comp-radio-cta-item checked\" data-eventlabel=\"for the first time\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n for the first time <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"to upgrade from another platform\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n to upgrade from another platform <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"and switching from using a CMS\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n and switching from using a CMS <\/button>\n\n <button class=\"flexi-comp-radio-cta-item\" data-eventlabel=\"and switching from a web designer\" data-url=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\">\n <span class=\"flexi-comp-radio-cta-icon\"><\/span>\n and switching from a web designer <\/button>\n <\/div>\n\n <a href=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\" class=\"flexi-comp-radio-cta-button\" data-eventlabel=\"https:\/\/compare.websitebuilderexpert.com\/web-builder-quiz\/\" data-ft-links-attr-enabled=\"0\" data-cta-type=\"cta-button\">\n Find your builder <\/a>\n\n<\/div>\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Best Value for Money: Squarespace <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]<a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/squarespace-pricing\/\">Squarespace&rsquo;s pricing<\/a> is more affordable, with all plans offering ecommerce functionality, starting from <strong>$16 per month <\/strong>(billed annually). To get your money&rsquo;s worth, there&rsquo;s also a <strong>14-day free trial <\/strong>which will give you enough time to test out the waters first &ndash; no credit card details required! To save additional cash, you can also use the code &ldquo;WBE10&rdquo; at checkout for 10% off your plan.<\/section><\/p>\n<p>If your goal is to sell products, I recommend upgrading to at least the Core plan for $23 per month (billed annually). This comes with&nbsp;<strong>0% transaction fees<\/strong> and additional sales features, including unique discounts and shipping tools.[\/vc_column_text][vc_single_image image=&rdquo;131293&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]In comparison, <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-pricing\/\">Shopify&rsquo;s pricing<\/a> will set you back. Its three main plans cost between <strong>$29-$299 per month<\/strong> (billed annually), showcasing a steep price increase. On top of that, the cost of additional paid templates, apps, and fees can add up, leaving you with extra expenses to consider.<\/p>\n<p>With that said, Shopify&rsquo;s high price point is worthwhile if you&rsquo;re scaling up to sell a high volume of products. All plans come with top sales features like<strong> shipping discounts (starting from 77% off on the cheapest plan), localized selling across global markets, and in-person sales.<\/strong><\/p>\n<p>To give Shopify a spin, you can <strong>get your first month for $1<\/strong> &ndash; an inexpensive way to see if it&rsquo;s the right fit for you. Or, if you need an inexpensive alternative for selling, you can buy the Starter Plan for <strong>$5 per month <\/strong>(billed annually) which allows you to sell a few products via your social media accounts.[\/vc_column_text][vc_single_image image=&rdquo;116990&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>What About Selling Fees?<\/h3>\n<p>On Squarespace&rsquo;s Basic Plan, you&rsquo;ll encounter a <strong>2% transaction fee for each sale.<\/strong> If you&rsquo;re selling a large volume of products, then this fee will be costly over time, so I recommend upgrading to the Core, Plus, or Advanced plan to avoid the fee altogether.<\/p>\n<p>With Shopify,<strong> you can avoid transaction fees by signing up to Shopify Payments.<\/strong> It&rsquo;s easy to sign up to &ndash; head to your dashboard, click on payments, and submit the required details about your business.<\/p>\n<p>However, be aware that <strong>you can&rsquo;t escape processing fees if you <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-accept-payments-online\/\"><strong>accept payments online<\/strong><\/a>. For instance, if a customer were to make a payment through Mastercard on your Shopify store, then Mastercard would charge you a small fee for processing your transaction.[\/vc_column_text]\n<\/p><div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2020\/05\/29060422\/squarespace-logo-new-cta.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"squarespace logo\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Squarespace is the best value for money <\/h3>\n \n <div class=\"text-container\">\n Combining inexpensive monthly plans with a solid range of features, Squarespace has the best pricing out of the two. <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Best for Setting Up: Squarespace <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]Our research shows that Squarespace is the easiest website builder to use, so we recommend this platform if you need to set up shop fast. The drag-and-drop editor offers an intuitive user experience, while the tools you need are found all in one place.\n<p>When we started <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/\">building an online store<\/a> with Squarespace, we were impressed by the onboarding process. Before diving into its editor, we could follow a few on-screen tutorials to help us get started. Afterward, we felt confident adding new pages, sections, and product listings to our website.[\/vc_column_text][vc_single_image image=&rdquo;116994&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Squarespace might be the easiest builder to pick up, but you also don&rsquo;t need to be a rocket scientist to get set up with Shopify.<\/p>\n<p>After signing up with Shopify, we had to answer a few key questions on our store before being sent to the dashboard for our <strong>tailored setup guide<\/strong>. We appreciated this guide since it gave us a clear idea of exactly what we&rsquo;d need to do to build our store. Even if you&rsquo;re a beginner, you won&rsquo;t feel overwhelmed by this process since everything is broken down for you.<\/p>\n<p>Unlike Squarespace, <strong>Shopify encourages you to upload your products first.<\/strong> We noticed that you could import pre-existing products from another website, such as Etsy, or set up inventory syncing if you&rsquo;re transitioning from a brick-and-mortar store to a digital storefront.<\/p>\n<p>It makes sense that Shopify prioritizes products since it&rsquo;s primarily a dedicated ecommerce builder. Because of this, we recommend Shopify if you&rsquo;re uploading a large inventory of goods.[\/vc_column_text][vc_single_image image=&rdquo;116998&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;]\n<\/p><div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2020\/05\/29060422\/squarespace-logo-new-cta.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"squarespace logo\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Setting up your online store is simple with Squarespace <\/h3>\n \n <div class=\"text-container\">\n Thanks to its straightforward interface, onboarding tutorials, and drag-and-drop editor, Squarespace will help you create an online store in no time. <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Best for Ecommerce Templates: Squarespace <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]For dazzling designs, Squarespace&rsquo;s templates come out on top. As of writing, the platform has <strong>200+ stylish ecommerce designs in total<\/strong> that are completely free to use.[\/vc_column_text][vc_single_image image=&rdquo;117003&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]If you need something more specific, you can also use <a href=\"https:\/\/www.websitebuilderexpert.com\/news\/squarespace-blueprint\/\"><strong>Squarespace Blueprint<\/strong><\/a><strong> to design your website.<\/strong> Introduced in 2023, the tool takes you through a five-step process and asks specific questions about your website. Once you&rsquo;re done, you&rsquo;ll be left with an original design based on your needs.\n<p>The main strength of Squarespace&rsquo;s templates is how customizable they are. When designing our site, we could change fonts and colors via the site&rsquo;s style tab and drag-and-drop elements like photos and videos, while the gray grid overlay ensured that everything stayed in place.<\/p>\n<p>If you want more creative control over your online store, Squarespace is your best option. These design features ensure that your <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/brand-personality\/\">brand personality<\/a> is consistent, so you can keep tweaking your website until you&rsquo;re happy with its unique look.<\/p>\n<p>Shopify also has professional templates, but they aren&rsquo;t so impressive. First off, there are only <strong>12 free templates available<\/strong> (at the time of writing), with the rest requiring a one-off payment to use. The best designs will set you back between <strong>$140-$400.&nbsp;<\/strong><\/p>\n<p>Also, <strong>Shopify&rsquo;s templates have fewer customization options<\/strong>. When using Shopify&rsquo;s editor, we couldn&rsquo;t find many ways to change our template. Shopify doesn&rsquo;t have a drag-and-drop editor like Squarespace, so we had limited ways of ordering our sections. The most drastic changes we could make were tweaking our store&rsquo;s font and color scheme or adding a logo.[\/vc_column_text][vc_single_image image=&rdquo;117007&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Despite these creative limitations, <strong>Shopify&rsquo;s templates are best optimized for selling<\/strong>. All of the templates included useful ecommerce features. For instance, some have mega menus used to display multiple product categories, or stock counters used to show shoppers when a certain item is almost <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/out-of-stock\/\">out of stock<\/a>.[\/vc_column_text]\n<\/p><div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2020\/05\/29060422\/squarespace-logo-new-cta.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"squarespace logo\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Squarespace&rsquo;s stunning templates will help you make your website your own <\/h3>\n \n <div class=\"text-container\">\n Squarespace&rsquo;s free professional templates and varied customization options will leave your store with a unique look that visitors will remember. <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Best for Sales Features: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]Whether you choose Squarespace or Shopify, you&rsquo;ll have these key sales features at your disposal:\n<ul>\n<li><strong>Unlimited products <\/strong>letting you upload as many products as you need<\/li>\n<li><strong>Point of Sale (POS)<\/strong> that lets you sell in person &ndash; both platforms offer hardware for purchase, an app to manage your sales, and the ability to offer discounts<\/li>\n<li><strong>Multiple shipping carriers <\/strong>such as DHL Express and USPS give buyers more choice<\/li>\n<\/ul>\n<p>However, what are the key differences between Squarespace and Shopify&rsquo;s sales features? Find out below:<\/p>\n<h3>Inventory Management<\/h3>\n<p>If you need to scale your online store, <strong>Shopify&rsquo;s inventory management tools are the most powerful<\/strong>. In fact, the ecommerce platform comes with these key inventory features:<\/p>\n<ul>\n<li><strong>Product data <\/strong>that gives you detailed insights into your stock, such as sell-through rates and ABC product analysis<\/li>\n<li><strong>Up to 2,000 product variations <\/strong>best fit for large inventories (a change featured in <strong><a href=\"https:\/\/www.websitebuilderexpert.com\/news\/shopify-editions-winter-24\/\">Shopify Editions Winter &lsquo;24<\/a><\/strong>)<\/li>\n<li><strong>Inventory filters<\/strong> so you can easily search for specific products<\/li>\n<li><strong>Inventory movement <\/strong>that can transition between multiple locations<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;117011&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Squarespace&rsquo;s offering is not too shabby either. Though its inventory management tools aren&rsquo;t suitable for large inventories, you can access its content manager to organize your products by name, price, and stock levels. This is the most you&rsquo;ll need if you&rsquo;re selling a few items here or there.<\/p>\n<h3>Payment Options<\/h3>\n<p>Whether they&rsquo;re spending from a digital wallet or putting down a credit card payment, it&rsquo;s good practice to provide buyers with a variety of payment methods.<\/p>\n<p>Out of the two platforms, Shopify provides the most ways to pay. We found that <strong>Shopify offers over 100 payment options<\/strong>, ranging from PayPal and Afterpay to Klarna and Stripe. In comparison, Squarespace fails to keep up with only ten payment options available.[\/vc_column_text][vc_single_image image=&rdquo;117015&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]However, <strong>both Shopify and Squarespace have native payment solutions<\/strong> designed to keep all payment methods in one place. Though they&rsquo;re free to set up, you&rsquo;ll incur processing fees based on the third-party payment providers used, so keep that in mind.<\/p>\n<h3>Scheduling<\/h3>\n<p>If selling services is your goal, <strong>we recommend using Squarespace for Acuity Scheduling<\/strong>. This powerful tool lets you book and manage appointments for your website,&nbsp;helping you set up consultations with clients or classes with students.<\/p>\n<p>Using the tool does come at a cost. You&rsquo;ll need to purchase a plan first, with prices starting from <strong>$16 per month<\/strong><strong>, billed annually. <\/strong>However, all plans come with calendar syncing, video conferencing, and the ability to accept payments and invoices &ndash; a worthwhile investment if you intend to set up services online.[\/vc_column_text][vc_single_image image=&rdquo;117023&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]<strong>Shopify doesn&rsquo;t have a built-in scheduling system<\/strong>, so you&rsquo;ll need an app to add this functionality to your website. You&rsquo;ll find a mixture of free and paid apps from Shopify&rsquo;s app store &ndash; some five-star scheduling apps include <a href=\"https:\/\/apps.shopify.com\/meety-appointment-booking?surface_detail=finding-products-product-sourcing-dropshipping&amp;surface_inter_position=2&amp;surface_intra_position=5&amp;surface_type=category&amp;surface_version=redesign\" target=\"_blank\" rel=\"noopener noreferrer\">Meety<\/a>, <a href=\"https:\/\/apps.shopify.com\/appointly?surface_detail=finding-products-product-sourcing-dropshipping&amp;surface_inter_position=2&amp;surface_intra_position=2&amp;surface_type=category&amp;surface_version=redesign\" target=\"_blank\" rel=\"noopener noreferrer\">Appointly,<\/a> and the <a href=\"https:\/\/apps.shopify.com\/cowlendar?surface_detail=finding-products-product-sourcing-dropshipping&amp;surface_inter_position=2&amp;surface_intra_position=1&amp;surface_type=category&amp;surface_version=redesign\" target=\"_blank\" rel=\"noopener noreferrer\">Appointment Booking Cowlendar<\/a>.[\/vc_column_text]\n<\/p><div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify is the top choice for powerful sales features <\/h3>\n \n <div class=\"text-container\">\n Shopify&rsquo;s unmatched ecommerce features, like its product management tools and numerous shipping options, give it the edge over Squarespace. <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Best for Marketing Features: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]Investing in your marketing efforts is key if you want to grow your online store. Though Shopify and Squarespace offer great marketing tools, there are key differences to consider.\n<h3>Email Marketing<\/h3>\n<p>For professional <a href=\"https:\/\/www.websitebuilderexpert.com\/email-marketing\/what-is-email-marketing\/\">email marketing<\/a>, we&rsquo;d recommend opting for Squarespace. Its email marketing tool lets you <strong>create sophisticated campaigns straight from your dashboard<\/strong> and comes with numerous templates to choose from.<\/p>\n<p>When testing out the tool, we noticed that, much like Squarespace&rsquo;s website editor, it had a <strong>drag-and-drop interface <\/strong>that made it easy for us to tweak our design. Adding new elements like photos or buttons was simple, and arranging them on the page was also straightforward.[\/vc_column_text][vc_single_image image=&rdquo;117027&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]To access the tool, pricing ranges from <strong>$5-$48 per month <\/strong>(billed annually) based on the plan you&rsquo;re on. Each plan comes with sleek templates, a drag-and-drop editor, ways to build your email list, and useful automations.<\/p>\n<p>Shopify also has an email marketing tool, <strong>Shopify Email,<\/strong> but we didn&rsquo;t find it as impressive. When testing, the templates weren&rsquo;t as visually appealing, and there were fewer ways to customize them. We found different template types to choose from, including newsletters and product highlights, but there wasn&rsquo;t much variation between each one.[\/vc_column_text][vc_single_image image=&rdquo;117035&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]However, Shopify Email will save you some dollars. The Basic, Shopify, Advanced, and Shopify Plus Plans all let you <strong>send 10,000 emails for free every calendar month<\/strong>. More than enough to get you started!<\/p>\n<h3>Social Media Integration<\/h3>\n<p>With <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/ecommerce-statistics\/\">35% of online consumers<\/a> likely to use social media to make a purchase, it&rsquo;s wise to invest in your <a href=\"https:\/\/websitebuilderexpert.com\/grow-online\/how-to-create-a-social-media-strategy\/\">social media strategy<\/a>.<\/p>\n<p>As it stands, <strong>Shopify has the most social media integrations<\/strong>. Thanks to its expansive app store, you&rsquo;ll find free and paid extensions that allow you to share products across social media platforms. Some of the key integrations we saw include:<\/p>\n<ul>\n<li><strong>Facebook&nbsp;<\/strong><\/li>\n<li><strong>Instagram<\/strong><\/li>\n<li><strong>Pinterest&nbsp;<\/strong><\/li>\n<li><strong>TikTok<\/strong><\/li>\n<li><strong>Twitter<\/strong><\/li>\n<\/ul>\n<p>Though these apps are free to install, <strong>you&rsquo;ll need to allocate a budget if you&rsquo;d like to create ad campaigns<\/strong>. For instance, the Facebook &amp; Instagram app will let you set a campaign budget which is then billed to your Facebook ad account.[\/vc_column_text][vc_single_image image=&rdquo;117039&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Squarespace&rsquo;s offering might not be as thorough, but <strong>Squarespace does cover key social media platforms such as Facebook, Instagram, and LinkedIn.<\/strong> The editor also comes with built-in <strong>social media icons<\/strong>, so you can add them across your website and keep visitors connected.<\/p>\n<h3>Search Engine Optimization (SEO)<\/h3>\n<p>For maximum visibility on search engines, you cannot ignore <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/what-is-seo\/\">SEO<\/a>. To help people find your products via Google or Bing, you&rsquo;ll need to pay attention to meta titles, meta tags, product descriptions, and other technical essentials. But does Squarespace or Shopify provide adequate SEO?<\/p>\n<p>Between the two, <strong>Shopify has the most comprehensive SEO offering for online stores<\/strong>. Here are the key SEO features it offers:<\/p>\n<ul>\n<li><strong>Canonical tag generation <\/strong>to prevent duplicate pages on search engines<\/li>\n<li><strong>Sitemaps <\/strong>that provide Google with key information about your website<\/li>\n<li><strong>Title tags<\/strong><\/li>\n<li><strong>Meta descriptions<\/strong><\/li>\n<li><strong>SEO-friendly URLs<\/strong><\/li>\n<li><strong>Alternative text<\/strong> that describes what your photos depict, typically to make your website more accessible for visually impaired readers<\/li>\n<\/ul>\n<p>On top of Shopify&rsquo;s built-in features, you can also <strong>boost your SEO with extensions from the app store.<\/strong> You could download <a href=\"https:\/\/apps.shopify.com\/smart-image-optimizer?surface_detail=marketing-and-conversion-search-engine-optimization-seo&amp;surface_inter_position=1&amp;surface_intra_position=2&amp;surface_type=category&amp;surface_version=redesign\" target=\"_blank\" rel=\"noopener noreferrer\">TINY SEO<\/a> to optimize your photos and speed up page loading speeds, or install <a href=\"https:\/\/apps.shopify.com\/judgeme\" target=\"_blank\" rel=\"noopener noreferrer\">Judge.me<\/a> to improve your SEO through optimized product reviews.[\/vc_column_text][vc_single_image image=&rdquo;117052&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Squarespace&rsquo;s SEO may lag behind in comparison, but <strong>it does provide you with important SEO features like the ability to edit meta titles and descriptions<\/strong>. However, we still recommend Shopify for its SEO which covers all bases.[\/vc_column_text]\n<\/p><div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify&rsquo;s powerful marketing features help your store stand out online <\/h3>\n \n <div class=\"text-container\">\n With its email marketing tools, foolproof SEO, and social media integrations, Shopify will help you grow you online presence. <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Best for Help and Support: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]If creating an online store is new territory for you, then you&rsquo;ll need an ecommerce platform with in-depth resources and quick customer response times.\n<p>Between Squarespace and Shopify, <strong>Shopify&rsquo;s help and support is the most foolproof.<\/strong> When we encountered a problem with inventory management, there were various steps we could take to find a solution.<\/p>\n<p>For starters, we could ask Shopify&rsquo;s Virtual Help Center assistant which gave us a <strong>speedy response in under 10 seconds<\/strong>. Alternatively, <strong>we could ask for<\/strong> <strong>human support via phone or email.<\/strong>[\/vc_column_text][vc_single_image image=&rdquo;117060&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Shopify&rsquo;s Help Center was also useful. Shopify&rsquo;s resources cover every topic under the sun like <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/what-is-a-domain-name-beginners-guide\/\">domain names<\/a>, Point of Sale, analytics, website migration, and more. From beginning to end, we felt supported by Shopify.<\/p>\n<p>Squarespace&rsquo;s help and support does fall short in comparison.<strong> Squarespace doesn&rsquo;t offer phone support <\/strong>if that&rsquo;s your preferred method of communication, while our research shows that its <strong>live chat support (open Monday to Friday, from 4am-7pm EST) has slower response times overall<\/strong>. Despite this, we do recommend Squarespace&rsquo;s bustling community forums which are home to an active community of users.<\/p>\n<p>Despite having no phone line, Squarespace does offer email and social media contact, as well as its own Help Center that&rsquo;s well-organized and updated regularly.[\/vc_column_text][vc_single_image image=&rdquo;117068&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;]\n<\/p><div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Shopify&rsquo;s help and support covers all bases <\/h3>\n \n <div class=\"text-container\">\n No matter what part of your website-building journey you&rsquo;re on, Shopify will offer you support. You can access its Help Center, speak to the live chat, or contact its staff via phone, email, or social media. <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Best for Security: Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]If customers are buying from you daily, then you must protect them by keeping their customer card data secure. Thankfully, <strong>both Shopify and Square implement key <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-security-how-to\/\"><strong>website security<\/strong><\/a><strong> measures<\/strong> to protect you and your visitors from nasty data breaches:\n<ul>\n<li><strong>PCI compliance<\/strong> is a marker that each platform offers a secure environment for data<\/li>\n<li><strong>2-step authentication <\/strong>to stop hackers from gaining access to customer accounts<\/li>\n<li><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/what-is-an-ssl-certificate\/\"><strong>SSL certificates<\/strong><\/a> ensure your website runs on a secure server &ndash; this means sensitive information like credit card details are protected<\/li>\n<li><strong>Customer login areas <\/strong>create a protected space for website users<\/li>\n<\/ul>\n<p>The key difference between Shopify and Squarespace is their approach to fraud detection. Shopify offers a myriad of ways to protect users against fraud, most notably through Shopify Payments. If you&rsquo;re signed up for this free payment solution, <strong>you&rsquo;ll receive in-depth fraud analysis tools that analyze key insights and risk levels for you.<\/strong>[\/vc_column_text][vc_single_image image=&rdquo;117076&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Alternatively,<strong> Shopify Flow, the platform&rsquo;s automation platform,<\/strong> <strong>lets you set up automations that spot fraudulent activity for you.<\/strong> For instance, you can use a template to automatically cancel any orders that are marked as high-risk. It&rsquo;s another great way to protect your user&rsquo;s data.<\/p>\n<p><strong>Squarespace&rsquo;s fraud protection measures aren&rsquo;t so secure. <\/strong>Unlike Shopify, it relies on its third-party payment gateways to pick up on fraudulent transactions. Because Squarespace doesn&rsquo;t have a built-in system, it&rsquo;s less likely to pick on threats.[\/vc_column_text][vc_single_image image=&rdquo;117080&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]Overall, <strong>we recommended Shopify for its top security measures,<\/strong> especially if you&rsquo;re selling a high volume of products. You&rsquo;ll want to reassure your users that they can shop without worry.[\/vc_column_text]\n<\/p><div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n <div class=\"logo-block\">\n <img src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2021\/02\/25163318\/shopify-logo.png?width=20&amp;height=20&amp;fit=crop\" srcset=\"\" alt=\"shopify\" width=\"20\" height=\"20\" data-caption=\"\" class=\"flexi-comp-img\" decoding=\"async\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Choose Shopify if you want maximum security for your store <\/h3>\n \n <div class=\"text-container\">\n Offering various ways to tackle fraud, such as Shopify Payments and Shopify Flow, Shopify will protect your online store 24\/7. <\/div>\n\n <\/div>\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Buying Guide: How To Choose an Ecommerce Platform <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]Still unsure if Squarespace or Shopify better suits your ecommerce needs? To help you decide, here are some key features to look out for:\n<p><strong>Do you want to scale over time? Look for:&nbsp;<\/strong><\/p>\n<ul>\n<li><strong>Great product tools <\/strong>that make it easy to manage a large inventory<\/li>\n<li><strong>Multiple shipping options<\/strong><\/li>\n<li><strong>Multiple postage options<\/strong><\/li>\n<li><strong>Support for international selling<\/strong><\/li>\n<li><strong>Detailed analytics <\/strong>for insights on your website impressions, clicks, and conversions<\/li>\n<\/ul>\n<p><strong>Are you managing a tight budget? Look for:<\/strong><\/p>\n<ul>\n<li><strong>Free templates<\/strong><\/li>\n<li><strong>Free apps<\/strong><\/li>\n<li><strong>Low transaction costs<\/strong><\/li>\n<li><strong>Good value price plans<\/strong><\/li>\n<li><strong>A strong number of features per plan<\/strong><\/li>\n<\/ul>\n<p><strong>Do you need multiple ways to grow your store&rsquo;s online presence? Look for:<\/strong><\/p>\n<ul>\n<li><strong>Email marketing<\/strong><\/li>\n<li><strong>Strong SEO<\/strong><\/li>\n<li><strong>Enough social media integrations<\/strong><\/li>\n<li><strong>Analytic tools <\/strong>to see where users are visiting your website from<\/li>\n<\/ul>\n<p><strong>Are you working under strict deadlines? Look for:<\/strong><\/p>\n<ul>\n<li><strong>Pre-made templates<\/strong><\/li>\n<li><strong>Easy-to-use editor<\/strong><\/li>\n<li><strong>Built-in sales and marketing features<\/strong><\/li>\n<li><strong>Prompt customer response times<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How We Tested Squarespace and Shopify <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]Curious about our <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/how-we-conduct-our-ecommerce-website-builder-research\/\">ecommerce website builder<\/a> research? To provide you with accurate information, our in-house insights team has put Shopify and Squarespace to the test.\n<p>Both platforms have been measured in terms of<strong> seven key criteria<\/strong>, which are then weighted based on their importance to users:<\/p>\n<ul>\n<li><strong>Sales Features: 40%<\/strong><\/li>\n<li><strong>Website Features: 15%<\/strong><\/li>\n<li><strong>Help &amp; Support: 12%<\/strong><\/li>\n<li><strong>User Experience: 10%<\/strong><\/li>\n<li><strong>Design Functionality: 10%<\/strong><\/li>\n<li><strong>Customer Score: 8%<\/strong><\/li>\n<li><strong>Value for Money: 5%<\/strong><\/li>\n<\/ul>\n<p>For instance, since sales features are important to users looking to sell online, we&rsquo;ve made sure to cover key features like POS, payment options, and inventory management tools in this article. Thanks to<strong> over 200 hours of research<\/strong>, we&rsquo;re able to provide you with the information you need to make your final decision.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Shopify vs Squarespace: Conclusion <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]Now that the ecommerce battle is over, we can draw a clear winner: <strong>Shopify.<\/strong> Combining high-quality sales features with multichannel selling and strong help and support lines, making an online store has never been easier.\n<p>However, <strong>this isn&rsquo;t to say that Squarespace won&rsquo;t be a good fit for you.<\/strong> If you want your store to have a strong visual identity or are keen to offer services to your users, then it&rsquo;s well worth considering this platform too.<\/p>\n<p><strong>Need more information before making a decision?<\/strong> Don&rsquo;t hesitate to read our detailed <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-review\/\">Shopify review<\/a> or <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/squarespace-review\/\">Squarespace review<\/a> to get a detailed look at each website builder.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What&#8217;s the difference between Shopify &amp; Squarespace? Click to see which is a better ecommerce online store builder for you.<\/p>\n","protected":false},"author":176,"featured_media":117102,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-best.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[120,117],"tags":[],"class_list":["post-2781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparisons-ewb","category-ecommerce-website-builders"],"acf":[],"yoast_head":"\n<title>Shopify vs Squarespace: Which is Better?<\/title>\n<meta name=\"description\" content=\"Between Shopify and Squarespace, who wins? 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