{"id":28045,"date":"2019-11-12T09:04:30","date_gmt":"2019-11-12T17:04:30","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=28045"},"modified":"2022-04-28T11:45:00","modified_gmt":"2022-04-28T11:45:00","slug":"how-to-write-product-descriptions","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-write-product-descriptions\/","title":{"rendered":"How to Write Product Descriptions: 10 Simple Tips to Boost Sales"},"content":{"rendered":"

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A description of your product that is both truthful and perhaps a bit lavish can be the final thing you need to turn a window shopper into a full-on shopper.<\/p>\n

This can be easy in person when your glowing charisma can convince even the most staunch individual that they need<\/i> your product. Online, however, it can be a bit trickier to do this with a static description that could be read with any inflection the reader chooses. Getting it right is important, though. Not only do product descriptions help sell your products, they’re an integral part of the ecommerce architecture<\/a> of your site, making your store as user-friendly as possible.<\/p>\n

It becomes even clearer how important a good product description is when you consider that a whopping 50% of online shoppers have returned a purchase<\/a> due to it not matching its description. So, how do you write a good description?[\/vc_column_text][vc_column_text]<\/p>\n

How to write product descriptions<\/h3>\n
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  1. Write for your target market<\/li>\n
  2. Focus on benefits, not features<\/li>\n
  3. Use storytelling<\/li>\n
  4. Make your copy scannable<\/li>\n
  5. Be specific<\/li>\n
  6. Get persuasive<\/li>\n
  7. Answer questions<\/li>\n
  8. Provide backstory<\/li>\n
  9. Harness the power of social proof<\/li>\n
  10. Make it digestible<\/li>\n<\/ol>\n

    Writing a good product description is a blend of science and art, and there’s no foolproof method. So, as we go through our ten points, let’s make our own product description. The product we’ll be hypothetically selling is bespoke grandfather clocks, because why not?[\/vc_column_text]\n<\/p>

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    Further Information<\/h4>\n