{"id":618,"date":"2016-10-30T12:24:58","date_gmt":"2016-10-30T19:24:58","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=618"},"modified":"2025-12-12T17:19:21","modified_gmt":"2025-12-12T17:19:21","slug":"wix-vs-wordpress","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/website-builders\/comparisons\/wix-vs-wordpress\/","title":{"rendered":"I Compare Wix vs WordPress: Which Is Best for Your Website?"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]Either Wix or WordPress could be a suitable option for your next website, but how do these two <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/comparisons\/\">website builders compare<\/a>?<\/p>\n<p><strong>Wix is recommended for easy website management<\/strong>, since it gives you access to all the features you need to run a functional website, from generative AI tools to email marketing. But for more control over your website, WordPress may be a better fit. On its CMS, you can use code or additional apps to shape your website how you want to.[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]To find out which platform is right for you based on your unique needs, keep reading. I&rsquo;ll compare all-important details, such as website features, ecommerce, total costs, and more.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n Key Takeaways &#128269; <\/h4>\n \n \n<ul>\n<li>To make a website with Wix&rsquo;s website builder, <strong>you need to subscribe to an all-in-one plan<\/strong>.<\/li>\n<li>While WordPress itself is free,<strong> you must budget for a domain, hosting, plugins, and themes<\/strong>.<\/li>\n<li><strong>Wix&rsquo;s drag-and-drop editor makes it more beginner-friendly <\/strong>than WordPress.<\/li>\n<li>Wix and WordPress both offer <strong>free and paid plugins<\/strong> to improve your website&rsquo;s functionality.<\/li>\n<li>To sell on your Wix website, you&rsquo;ll pay <strong>a minimum of $29 per month,<\/strong> whereas selling on WordPress requires <strong>the free WooCommerce plugin<\/strong>.<\/li>\n<\/ul>\n<p><\/p><\/div>\n<meta data-fa-load=\"fas fa-plus\">\n<meta data-fa-load=\"fas fa-minus\">\n<div class=\"wbe-accordion\" id=\"\" data-eventcategory=\"content-element\" data-eventaction=\"accordion\">\n \n<div class=\"accordion-section\" id=\"acc--sect-0\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n &#128227; I updated this piece on 12\/12\/2025: Here&rsquo;s what&rsquo;s different <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc--cont-0\">\n I&rsquo;ve updated this article to reflect the latest prices of Wix and WordPress&rsquo; add-ons and plugins. I&rsquo;ve also added information about ongoing website maintenance and migrating Wix and WordPress websites to help inform your decision. <\/div>\n\n\n \n<\/div>\n\n\n<div class=\"accordion-section\" id=\"acc--sect-1\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n &#128680; Heads up! We&rsquo;re talking about WordPress.org here - not WordPress.com <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc--cont-1\">\n This article covers WordPress.org, which is a content management system (CMS) used to build and manage websites. This differs from the website builder WordPress.com, which is similar to Wix in the creation capabilities it offers. It&rsquo;s more streamlined than its CMS counterpart and provides more structure if you&rsquo;re less tech-savvy, but it&rsquo;s not as powerful as WordPress.org. <\/div>\n\n\n \n<\/div>\n\n<\/div>\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n A Quick Comparison of Wix vs WordPress <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]For an overview of Wix and WordPress&rsquo; key features,<strong> below is a quick comparison you can refer to:<\/strong>[\/vc_column_text]\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n When To Use Wix or WordPress <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Need a quick snapshot of both platforms? <strong>Here are the key differences between them:<\/strong>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]\n<h3>&#128161; Use Wix If:<\/h3>\n<ul>\n<li><strong>You want to set up quickly <\/strong>&ndash; Wix&rsquo;s intuitive drag-and-drop editor and pre-built templates can help you set up with ease<\/li>\n<li><strong>You want a range of built-in features<\/strong> &ndash; Wix&rsquo;s dashboard has the best website features on the market, from bookings integrations to an SEO checklist<\/li>\n<li><strong>You want access to AI tools <\/strong>&ndash; Unlike WordPress, Wix has impressive AI functionality, including its AI chatbox website builder and AI text and photo generator<\/li>\n<li><strong>You&rsquo;d rather stick to a recurring payment plan <\/strong>&ndash; Wix has four key plans to choose from, ranging from $17 to $159 per month (billed annually)<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>&#128161; Use WordPress If:<\/h3>\n<ul>\n<li><strong>You already have experience creating websites <\/strong>&ndash; With WordPress, technical expertise is key since you&rsquo;ll need to edit website code in the backend<\/li>\n<li><strong>You want more control over your website&rsquo;s design and functionality <\/strong>&ndash; You&rsquo;ll have to source themes and additional features yourself, giving you free rein to make your website your own<\/li>\n<li><strong>You want more control over your website&rsquo;s costs <\/strong>&ndash; Because WordPress doesn&rsquo;t offer hosting, domains, themes, and plugins in pre-built packages, you&rsquo;ll need to source these aspects of your website yourself and find the best prices<\/li>\n<li><strong>You plan to create a complex, content-heavy site <\/strong>&ndash; WordPress is a content management system, which means it&rsquo;s great at storing, organizing, and presenting a huge amount of content at once<\/li>\n<\/ul>\n<p>[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 1. Best for Pricing: It's a Tie <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Wix and WordPress&rsquo; pricing is a tie <\/h3>\n \n <div class=\"text-container\">\n Because Wix is a website builder and WordPress is a CMS, the pricing model of each platform is very different. Wix is best if you want to pay for an all-in-one plan that already comes with the features you need, while WordPress is best if you want more control over particular website costs, such as website hosting or domains. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]Before you create your website, we must ask the age-old question: how much will it all cost? Let&rsquo;s take WordPress for starters.\n<h3>How Much Does WordPress Cost?<\/h3>\n<p>WordPress&rsquo; CMS is free to install, though<strong> additional costs will come from domains, a <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/web-hosting\/types-of-web-hosting\/\"><strong>website hosting plan<\/strong><\/a><strong>, paid themes, and plugins<\/strong> <strong>available from third-party sources<\/strong>. You&rsquo;ll be in charge of researching and purchasing these yourself.<\/p>\n<p>Costs vary depending on the third-party providers you buy from, but here&rsquo;s a rough estimate based on average costs:[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]Based on the above, <strong>WordPress is a solid choice if you want flexible pricing that isn&rsquo;t limited by an all-in-one plan,<\/strong> and you would rather look for the best third-party deals yourself.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Top Tip! <\/h4>\n \n To cut down on WordPress hosting costs, it&rsquo;s worth looking for a reputable website host that also includes a domain in its price plans. I recommended Bluehost for this, since its plans&nbsp; start from <strong>$1.99 per year (billed annually)<\/strong> and offer secure hosting, an <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-get-an-ssl-certificate\/\">SSL certificate<\/a>, and a free domain for your first year.<\/div>\n[vc_single_image image=&rdquo;119061&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<strong>&#128176; Want more advice on pricing?<\/strong> Check out our <a href=\"https:\/\/www.websitebuilderexpert.com\/wordpress\/wordpress-pricing\/\">WordPress pricing<\/a> guide for further details\n<h3>How Much Does Wix Cost?<\/h3>\n<p>Wix&rsquo;s pricing plans cost between <strong>$17 and $159 per year (billed annually).<\/strong> The plans come with all the built-in features you need to set up your website, including a free domain name for your first year, website hosting, and over 2000 website designs to choose from.<\/p>\n<p>You can also get 10% off your purchase by using the <strong>code &ldquo;TAKE10&rdquo;<\/strong> at checkout.<\/p>\n<p>This table outlines each plan for you:[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]Because Wix&rsquo;s plans are all-in-one, <strong>the builder is fantastic value for money due to the sheer number of features included.<\/strong> If you use WordPress instead, you might need to source these additional features yourself, which could increase your total costs.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#128161; Good to know! <\/h4>\n \n Wix does offer a <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/free\/\">free website builder<\/a> plan, providing a brilliant way to test out the platform before going premium. I don&rsquo;t recommend using the free plan forever, though, because your website will come with Wix ads and a Wix domain that looks unprofessional to visitors.<\/div>\n[vc_column_text css=&rdquo;&rdquo;]<strong>&#128176; Need more pricing plan details? <\/strong>Refer to our guide to <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/wix-pricing\/\">Wix&rsquo;s pricing<\/a>, which explains them in more detail[\/vc_column_text]\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 2. Best for Setting Up: Wix <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Wix's set up times are speedier than WordPress' <\/h3>\n \n <div class=\"text-container\">\n Wix is the best platform if you want to set up fast. The intuitive editor, useful AI features, and arrangeable page elements mean that creating a professional page is easier than you think. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]Out of the two, <strong>Wix is best for beginners because it&rsquo;s one of the <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/easiest\/\"><strong>easiest website builders<\/strong><\/a><strong> to use and helps you set up your page in a few hours.&nbsp;<\/strong>\n<h3>Setting Up With Wix<\/h3>\n<p>Wix&rsquo;s <strong>intuitive<\/strong> <strong>drag-and-drop editor <\/strong>is simple to create your site with, since it lets you move elements &ndash; like images and social bars &ndash; across your website with ease, and restore older versions of your website via the site history tab if you make a mistake.<\/p>\n<p>Additionally, you can make use of various AI tools to speed up website creation. Wix has expanded its suite of tools in the past few years, and it now includes:<\/p>\n<ul>\n<li><strong>Wix AI website generator<\/strong>: its chatbot website builder that uses a series of prompts to help you build your website from scratch<\/li>\n<li><strong>AI text generator: <\/strong>generates text in different lengths and tones of voice<\/li>\n<li><strong>AI image generator<\/strong>: generates images from a prompt in different visual styles<strong>&nbsp;<\/strong><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;113827&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]<strong>WordPress doesn&rsquo;t have built-in AI features like Wix<\/strong>, so you&rsquo;ll have to look for AI plugins yourself and install them on your website.[\/vc_column_text]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#129302; Wix's Latest AI Feature <\/h4>\n \n \n<ul>\n<li>In July 2025, <strong>Wix started rolling out an AI Visibility Overview feature. <\/strong>This enables you to check your website&rsquo;s visibility across AI search engines, including Gemini, ChatGPT, Claude, and Perplexity. You can see how often your website is cited in AI-generated responses and compare your visibility to your competitors.<\/li>\n<\/ul>\n<p><\/p><\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<h3>Setting Up With WordPress<\/h3>\n<p>In contrast, <strong>setting up a website with WordPress will take you more time. <\/strong>You&rsquo;ll need to download and install its CMS first, and then look for additional features you might need, like plugins. However, you do have the option of finding a website host that offers one-click or auto installation for WordPress (Bluehost is a good example).<\/p>\n<p>While coding knowledge is useful when working with WordPress, you also don&rsquo;t necessarily need it to set up your website.<\/p>\n<p>WordPress plugins like <strong>Elementor <\/strong>(from $9.99 per month) and <strong>Visual Composer<\/strong> (from $49 to $349 per year), will give you access to accessible, drag-and-drop editors like the ones found on website builders.[\/vc_column_text][vc_single_image image=&rdquo;113819&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>Which Platform Is Easiest To Set Up Overall?<\/h3>\n<p>Based on these key points about WordPress, I would stick with Wix if you&rsquo;re looking for the easiest experience and speedy set up times.<\/p>\n<p>However, the more you put into your WordPress website, the more you&rsquo;ll get back. If you take the time to study the platform and how it works, you could end up with a site that&rsquo;s better customized to your unique needs.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 3. Best for Design Features: Wix <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Wix has better industry-specific templates for businesses <\/h3>\n \n <div class=\"text-container\">\n From Wix&rsquo;s 2000+ templates, you&rsquo;ll find an eye-catching design fit for your ideal website, be it an ecommerce store selling to pet owners, a beauty blog, or an events page for your wedding. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]To create a <a href=\"https:\/\/www.websitebuilderexpert.com\/designing-websites\/awesome-home-page-design-layouts\/\">homepage design<\/a> that wows website visitors, I recommend Wix.\n<p>The platform comes with <strong>over 2000 free templates<\/strong> to choose from, split into five distinct categories: business and services, store, creative, community, and blog. Whether you want to sell your services online or set up a blog in your niche, you&rsquo;re bound to find a design that suits your unique business model.[\/vc_column_text][vc_single_image image=&rdquo;113851&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]But there is one catch: <strong>you can&rsquo;t switch between template designs once you&rsquo;ve picked one. <\/strong>If you change your mind once your website is live, you&rsquo;re not allowed to migrate to a new design, so pick carefully.[\/vc_column_text]<\/p><div class=\"flexi-comp-expert-quotation-wrapper long-title\">\n <div class=\"expert-quotation-heading\">\n <span class=\"title-icon\">\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"16px\" viewbox=\"0 0 19 16\" version=\"1.1\">\n <path style=\"stroke:none; fill-rule:evenodd; fill-opacity:1;\" d=\"M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 \"><\/path>\n<\/svg>\n <\/span>\n\n <h3 class=\"expert-quotation-title\">\n &#128680; One thing I noticed during testing <\/h3>\n <\/div>\n \n <div class=\"expert-quotation-content\">\n <p>When I tested the platform, I was overwhelmed by the number of templates available, so take your time when making your choice. You can use Wix&rsquo;s filters to narrow down your options, or click on the &ldquo;Edit&rdquo; button to play around with each design before deciding. Does the template have the right design features for your website? Or is anything important missing?<\/p>\n <\/div>\n\n <div class=\"expert-quotation-info\">\n <div class=\"expert-details\">\n <div class=\"expert-avatar\">\n <img decoding=\"async\" src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2024\/02\/09070633\/Holly-Choules.jpg?width=50&amp;height=50&amp;fit=crop\" srcset=\"\" alt=\"A smiling headshot Holly Choules\" width=\"50\" height=\"50\" data-caption=\"\" class=\"flexi-comp-img\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n\n <div class=\"expert-info\">\n <span class=\"expert-name\">\n Holly Choules <\/span>\n\n <span class=\"expert-title\">\n Writer <\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]\n<ul>\n<li>&#129300;<strong> To avoid confusion&hellip;<\/strong> templates and themes both refer to your website&rsquo;s design. Wix calls them templates, while WordPress calls them themes.<\/li>\n<\/ul>\n<p>With WordPress, you&rsquo;ll find <strong>thousands of free and paid themes for your website <\/strong>and, unlike Wix, you can also switch between themes on your live website. If you&rsquo;re comfortable with code, it&rsquo;s possible to customize these themes further by editing the theme&rsquo;s code directly.<\/p>\n<p>However, it&rsquo;s best to stick with one of the official <a href=\"https:\/\/www.websitebuilderexpert.com\/wordpress\/how-to-choose-a-wordpress-theme\/\">WordPress themes<\/a> when creating your design. If you download from an external source, it needs to have secure coding that won&rsquo;t leave your website vulnerable to a <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/data-breach-statistics\/\">data breach<\/a> &ndash; nobody wants a compromised website.[\/vc_column_text][vc_single_image image=&rdquo;113879&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_empty_space]\n<\/p><div class=\"taco-highlighted-block primary\">\n \n <h4 class=\"title-block\">\n \n &#127912; Latest WordPress Design Update <\/h4>\n \n \n<ul>\n<li>For WordPress&rsquo; April 2025 update, it updated its &ldquo;Style Book&rdquo; to make it easier for you to tweak your website&rsquo;s look. Under the &ldquo;Appearance&rdquo; tab, you can edit your website&rsquo;s colors and typography in one place and preview your most recent changes.<\/li>\n<\/ul>\n<p><\/p><\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 4. Best for Key Features: Wix <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Wix has the most advanced features to help your business grow online <\/h3>\n \n <div class=\"text-container\">\n From its in-depth scheduling tool to a bustling app market, Wix&rsquo;s key features make it easy to create, manage, and grow your website. Setting up these features won&rsquo;t be difficult either, since they&rsquo;re all built into the website builder. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]During our hands-on testing, I was blown away by Wix&rsquo;s high-quality features that were more comprehensive than the other builders I tried. Though you can also access additional functionality on WordPress, it depends on which plugins you opt for &ndash; and the quality does vary between them.\n<p><strong>Let&rsquo;s compare both platform&rsquo;s features below:<\/strong>[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>Sales Features<\/h3>\n<p>To <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-make-money-from-a-website\/\">make money from your website<\/a>, you&rsquo;ll need a platform with ecommerce capabilities, like Wix. In three of Wix&rsquo;s paid plans, priced between <strong>$29&ndash;$159 per month (billed annually)<\/strong>, you&rsquo;ll receive a range of sales features that are ideal for small businesses.<\/p>\n<h4>Wix&rsquo;s Selling Features<\/h4>\n<p>Listed below are some of Wix&rsquo;s best built-in ecommerce features:<\/p>\n<ul>\n<li>Create <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/best-abandoned-cart-emails\/\">abandoned cart emails<\/a><\/li>\n<li>Create store discounts and coupons to offer shoppers<\/li>\n<li>Send back in stock notifications to customers<\/li>\n<li>Integrate your store with <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/global-online-marketplaces\/\">online marketplaces<\/a> and social channels<\/li>\n<li>Set up Point of Sale for in-person transactions<\/li>\n<li>Transaction fees from 2.9% + $0.30, or no transaction fees when using <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/wix-payments\/\">Wix Payments<\/a><\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;113847&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]Despite the number of sales features available, Wix isn&rsquo;t optimal for larger stores. To dramatically scale up your store, I recommend <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/shopify-review\/\">Shopify<\/a> instead, since its management tools are better at accommodating large ecommerce inventories.<\/p>\n<p>&#128722; <strong>Want a detailed look at Wix&rsquo;s sales capabilities? <\/strong>Refer to our guide to <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\/wix-ecommerce-review\/\">Wix ecommerce<\/a><\/p>\n<h4>WordPress&rsquo; Selling Features<\/h4>\n<p>In contrast,<strong> selling on WordPress takes a little more work.&nbsp;<\/strong><\/p>\n<p>You&rsquo;ll need to download a plugin first that allows you to sell products and services on your website, the most popular, free ecommerce plugin being WooCommerce. This platform will provide you with essential sales features for your store, such as:<\/p>\n<ul>\n<li>Order management tools<\/li>\n<li>Optimized sales page designs<\/li>\n<li>WooCommerce Sales App for taking in-person payments<\/li>\n<li>Integrations with online marketplaces and social media<\/li>\n<li>Secure payment methods like WooPay, Apple Pay, and Google Pay<\/li>\n<li>Variable transaction fees depending on your payment gateway<\/li>\n<\/ul>\n<p>Though WooCommerce takes longer to set up, <strong>you&rsquo;ll have the advantage of being able to customize your store how you see fit through hosting, domains, ecommerce themes, and plugins<\/strong> &ndash; giving you complete control over your store.[\/vc_column_text][vc_single_image image=&rdquo;113859&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3><b>Scheduling Tools<\/b><\/h3>\n<p>Need to sell a service online? You should know about Wix&rsquo;s integrated bookings tool, <strong>Wix Bookings.<\/strong> This feature is most suitable for <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/small-business\/\">small business websites<\/a> and creatives who need to set up appointments or meetings while <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/sell-services-online\/\">selling services online.<\/a><\/p>\n<p><strong>You can accept bookings through your website on the Core plan and above<\/strong>, which will enable you to:<\/p>\n<ul>\n<li>Offer services<\/li>\n<li>Manage your clients<\/li>\n<li>Accept card payments from clients<\/li>\n<li>Sync your personal calendar to let clients know when you&rsquo;re available<\/li>\n<li>Send clients SMS messages<\/li>\n<\/ul>\n<p>[\/vc_column_text][vc_single_image image=&rdquo;113831&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_empty_space]<\/p><div class=\"flexi-comp-expert-quotation-wrapper long-title\">\n <div class=\"expert-quotation-heading\">\n <span class=\"title-icon\">\n <?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"16px\" viewbox=\"0 0 19 16\" version=\"1.1\">\n <path style=\"stroke:none; fill-rule:evenodd; fill-opacity:1;\" d=\"M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 \"><\/path>\n<\/svg>\n <\/span>\n\n <h3 class=\"expert-quotation-title\">\n &#128680; One thing I noticed during testing <\/h3>\n <\/div>\n \n <div class=\"expert-quotation-content\">\n <p>During hands-on testing, I was impressed by the huge number of features Wix Bookings has. I recommend making use of the tool&rsquo;s SMS feature, since you can set up automations that&rsquo;ll send out your messages under certain conditions. For instance, you could request payment after a session, or thank clients who&rsquo;ve attended one.<\/p>\n <\/div>\n\n <div class=\"expert-quotation-info\">\n <div class=\"expert-details\">\n <div class=\"expert-avatar\">\n <img decoding=\"async\" src=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2024\/02\/09070633\/Holly-Choules.jpg?width=50&amp;height=50&amp;fit=crop\" srcset=\"\" alt=\"A smiling headshot Holly Choules\" width=\"50\" height=\"50\" data-caption=\"\" class=\"flexi-comp-img\" loading=\"lazy\" sizes=\"auto, \"> <\/div>\n\n <div class=\"expert-info\">\n <span class=\"expert-name\">\n Holly Choules <\/span>\n\n <span class=\"expert-title\">\n Writer <\/span>\n <\/div>\n <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]But is there a scheduling tool for WordPress? Yes, if you&rsquo;ve found the right plugin for it that is. One of the best extensions on the market that I&rsquo;d recommend is Bookly. With this plugin &ndash; that has a free and paid version for $33 &ndash; you can also schedule and book appointments.[\/vc_column_text][vc_single_image image=&rdquo;113867&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]\n<h3><b>App Store<\/b><\/h3>\n<p>WordPress is an open source platform that anyone can create features for, so you&rsquo;ll find<strong> thousands of <a href=\"https:\/\/www.websitebuilderexpert.com\/wordpress\/best-wordpress-plugins\/\">WordPress plugins<\/a><\/strong>, from technical SEO extensions to all-in-one security packages. With these plugins, you can make sure that your website has the exact features you need.[\/vc_column_text][vc_single_image image=&rdquo;113871&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]WordPress plugins can range anywhere from<strong> $0 to $200 or more per year,<\/strong> and since they are open-source, their quality isn&rsquo;t always guaranteed. To reduce overall costs and keep your website safe from attacks, be selective with your plugins and conduct research before downloading anything.<\/p>\n<p>If you&rsquo;re using Wix, you can download<strong> over 800 free and paid apps<\/strong> from the App Market. Unlike WordPress,<strong> all of the apps are approved by Wix and are compatible with its websites<\/strong>, so you won&rsquo;t have to worry about the safety of each app. While Wix has plenty of free apps, some require a paid Wix plan to install.[\/vc_column_text][vc_single_image image=&rdquo;113823&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>Website Security<\/h3>\n<p>For the best <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-security-how-to\/\">website security<\/a>, I recommend Wix over WordPress. It comes with key security features, including <strong>secure customer login areas, SSL certificates, two-step verification, and <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/ecommerce-fraud-prevention\/\"><strong>fraud prevention<\/strong><\/a><strong> through security specialist Forter.&nbsp;<\/strong><\/p>\n<p>Because WordPress is a self-hosted platform, security is placed in the hands of its users instead. For this reason, I don&rsquo;t recommend WordPress for beginners. Using a poor host or downloading sketchy plugins could leave your website vulnerable to attack.<\/p>\n<p>However, this doesn&rsquo;t mean that WordPress is devoid of security features. Since the CMS houses millions of websites,<strong> its core software is adept at spotting common security vulnerabilities.<\/strong> Additionally, the WordPress Security Team works alongside security researchers and hosting companies to uphold user safety.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 5. Best for Marketing: It's a Tie <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n WordPress and Wix&rsquo;s marketing features are a tie <\/h3>\n \n <div class=\"text-container\">\n Though WordPress and Wix&rsquo;s marketing features differ, their quality is consistent. Wix&rsquo;s built-in email tools will help you develop a reliable marketing strategy through newsletters, while WordPress&rsquo; brilliant blogging platform and SEO foundations makes it well-suited to content creation that&rsquo;s optimized for search. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]To spread word of your business online, you&rsquo;ll need to put on your marketing caps and create a strategy consisting of SEO, <a href=\"https:\/\/www.websitebuilderexpert.com\/email-marketing\/email-marketing-examples\/\">email marketing campaigns<\/a>, social media, and potentially a <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/blogging-platforms\/\">blogging platform<\/a>, too. I&rsquo;ve compared Wix and WordPress&rsquo; marketing capabilities below:\n<h3>SEO (Search Engine Optimization)<\/h3>\n<ul>\n<li><em><strong>Yoast SEO for WordPress pricing: <\/strong>Free for basic SEO and $9.90 per month for advanced tools<\/em><\/li>\n<li><em><strong>Wix&rsquo;s SEO pricing:<\/strong> Basic tools included for free, but a paid plan is required for all SEO Assistant tools<\/em><\/li>\n<\/ul>\n<p>WordPress is an SEO-friendly platform and gives your website a head start when it comes to showing up on search engines.<\/p>\n<p>Though WordPress gives you more control over your SEO, <strong>you do need to know what you&rsquo;re doing for it to be effective.<\/strong> This could mean downloading SEO plugins like Yoast ($118 per year), optimizing website speeds, and crafting <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/seo-urls\/\">SEO-friendly URLs<\/a> to make sure that your website can reach its full potential on search results.[\/vc_column_text][vc_single_image image=&rdquo;113883&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]On the other hand, <strong>all of Wix&rsquo;s SEO features are already baked into its website builder. <\/strong>During hands-on testing, I was impressed by the number of SEO tools available, which cover key <a href=\"https:\/\/www.websitebuilderexpert.com\/seo\/seo-basics\/\">SEO basics<\/a> like optimized meta descriptions and keyword support. Key tools include:<\/p>\n<ul>\n<li>Alternative text for <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-make-a-website-accessible\/\">website accessibility<\/a><\/li>\n<li><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-add-google-analytics-to-a-website\/\">Google Analytics<\/a> and Google Search Console integration<\/li>\n<li>Semrush integration<\/li>\n<li>Mobile-friendly pages<\/li>\n<li>Schema mark up to appear in Google search snippets<\/li>\n<li>301 redirects<\/li>\n<\/ul>\n<p>Unfamiliar with some of the above terms? If you&rsquo;re new to website building and have limited knowledge in this area, Wix will guide you through each step of the process with its <strong>dedicated SEO checklist<\/strong> from the dashboard.[\/vc_column_text][vc_single_image image=&rdquo;113843&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>Email Marketing<\/h3>\n<ul>\n<li><strong><em>Mailchimp for WordPress pricing: <\/em><\/strong><em>Free to send 500 emails per month, and paid plans cost $13 to $350 per month<\/em><\/li>\n<li><em><strong>Wix&rsquo;s email marketing pricing:<\/strong> Free to send 200 emails per month, and paid plans cost $10 to $49 per month<\/em><\/li>\n<\/ul>\n<p>A standout feature from Wix is its free, built-in <a href=\"https:\/\/www.websitebuilderexpert.com\/email-marketing\/what-is-email-marketing\/\">email marketing<\/a> tool. With it, you can create and edit your own professional emails, implement automations to streamline the process, and track advanced email analytics.<\/p>\n<p>During our 2025 testing period, I tried out Wix&rsquo;s AI email generator.&nbsp; The AI asked me to fill out important information, like the intent of the email and what it should contain, and then generated a template for me.<\/p>\n<p>Results were mixed. Though I was happy with the quality of the email campaign copy it created, the images generated weren&rsquo;t relevant to my niche, so you&rsquo;d still have to replace them yourself before sending.[\/vc_column_text][vc_single_image image=&rdquo;128802&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo; css=&rdquo;&rdquo;][vc_column_text css=&rdquo;&rdquo;]Because WordPress doesn&rsquo;t have a built-in email marketing tool, you&rsquo;ll need to find a suitable WordPress plugin. Its plugins store has a range of options, including <strong>MailPoet, GroundHogg, and MailChimp,<\/strong> that will all help you create eye-catching email campaigns to generate clicks and conversions.[\/vc_column_text][vc_column_text css=&rdquo;&rdquo;]<\/p>\n<h3>Blogging<\/h3>\n<ul>\n<li><em><strong>WordPress blogging pricing:<\/strong> Free<\/em><\/li>\n<li><em><strong>Wix blogging pricing:<\/strong> Free<\/em><\/li>\n<\/ul>\n<p>WordPress started out as a powerful CMS specializing in blog content. Because of this, your blog will be able to handle large amounts of content, allowing you to write numerous posts and showcase your personal brand or expertise online.<\/p>\n<p>These are just a few of WordPress&rsquo; key blogging features:<\/p>\n<ul>\n<li>Built-in commenting capabilities between other WordPress users<\/li>\n<li>Multiple user accounts for bloggers<\/li>\n<li>Solid blog SEO<\/li>\n<li>Post archiving<\/li>\n<li>Private or password protected posts<\/li>\n<li>Featured images and post thumbnails<\/li>\n<li>Backdating<\/li>\n<\/ul>\n<p>Wix&rsquo;s blog features aren&rsquo;t as extensive, though it does provide essentials such as categories, post scheduling, writer profiles, social media sharing, and a selection of free media to make your posts more visually appealing.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 6. Best for Customer Support: Wix <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Wix offers more dependable customer support than WordPress <\/h3>\n \n <div class=\"text-container\">\n Wix is the best platform if you want speedy solutions to your problems via phone or live chat. Its wealth of learning resources makes it a suitable platform for beginners that want to pick up new skills, too. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]<strong>Wix offers a more dependable and accessible customer service support than WordPress<\/strong>, with 24\/7 phone and live chat support. Because WordPress is open-source, it relies on community forums and third-party developer support, making Wix the clear winner for users who want a simple, built-in help system.\n<p>Alongside Wix&rsquo;s customer support, you&rsquo;ll find additional resources from the Wix Help Center, or by hopping onto its community forums to find help from fellow users.[\/vc_column_text][vc_single_image image=&rdquo;113855&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text css=&rdquo;&rdquo;]Meanwhile,<strong> finding help and support for WordPress can be stressful<\/strong>. There are no direct support lines, and you&rsquo;ll have to sift through the large amount of resources available on the internet; many of them featuring outdated information.<\/p>\n<p>Also, since most plugins and themes come from external providers, you&rsquo;ll need to track down their respective help and support services to be seen too.<\/p>\n<p>Despite this flaw, <strong>WordPress is known for its active community of users<\/strong> who are familiar with the platform. From the global support forums, you can ask the community for help on all manner of WordPress related issues.[\/vc_column_text][vc_single_image image=&rdquo;113863&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 7. Best for Maintenance and Updates: Wix <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n \n<div class=\"winner-card\" data-component=\"winner-card\">\n <div class=\"winner-card-top\">\n \n <div class=\"icon\">\n <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.websitebuilderexpert.com\/wp-content\/themes\/wbe\/dist\/img\/svg\/editors-choice.svg\" alt=\"editors choice icon\" width=\"18\" height=\"18\">\n <\/div>\n\n <h6>\n The Winner <\/h6>\n <\/div>\n\n <div class=\"winner-card-content\">\n <h3 class=\"winner-card-title\">\n Wix offers an all-in-one solution for busy business owners <\/h3>\n \n <div class=\"text-container\">\n Wix is the better option for businesses wanting a streamlined, hands-off approach to website management, whereas WordPress requires a greater level of ongoing care and attention. <\/div>\n\n <\/div>\n<\/div>\n[vc_column_text css=&rdquo;&rdquo;]Wix&rsquo;s fully managed service offers a more straightforward and hands-off approach than WordPress by automatically handling platform and app updates and maintaining hosting and security.\n<p>On the other hand, WordPress&rsquo; self-managed system requires a more involved upkeep than Wix&rsquo;s. For example, WordPress users will have to regularly:<\/p>\n<ul>\n<li>Run core updates<\/li>\n<li>Update themes and plugins<\/li>\n<li>Manage website backups<\/li>\n<li>Pay for hosting providers and security certificates<\/li>\n<\/ul>\n<p>[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n 8. Scalability and Migration <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]If you&rsquo;re struggling to choose between Wix or WordPress, it <em>is<\/em> possible to move your website from one to the other. While neither has a straightforward process, it&rsquo;s much easier to migrate from Wix to WordPress than from WordPress to Wix, thanks to WordPress&rsquo; import tools.\n<h3>Migrating from Wix to WordPress<\/h3>\n<p>WordPress does support Wix migration at a limited level. From your WordPress dashboard, you can import static pages, images, menus, and your site title.<\/p>\n<p>However, you won&rsquo;t be able to import:<\/p>\n<ul>\n<li>Your Wix theme<\/li>\n<li>Your fonts and color scheme<\/li>\n<li>Blog posts<\/li>\n<\/ul>\n<p>Instead, you&rsquo;ll have to manually select the closest style matches to your previous Wix site.<\/p>\n<p>WordPress also has an RSS import plugin, although this only syncs your 20 most recent blog posts.<\/p>\n<h3>Migrating from WordPress to Wix<\/h3>\n<p>Wix doesn&rsquo;t support migration from other sites, so <em>everything<\/em> &ndash; from your text and images to your pages and blog posts &ndash; will have to be copied over manually.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How Do I Choose Between Wix and WordPress? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]Still not sure whether Wix or WordPress is the right fit for you? I&rsquo;m here to help. Before you come to a decision, it&rsquo;s important to think about the key features you&rsquo;re looking for in a website builder. <strong>I&rsquo;ve listed a few pointers for you to start with:<\/strong>\n<p><b>Will it help me establish my online presence?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stylish templates that reflect brand identity<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media integration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO tools for visibility<\/span><\/li>\n<\/ul>\n<p><b>Does the platform have strong blogging capabilities?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong content management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eye-catching blogging templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sharing buttons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blog monetization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commenting<\/span><\/li>\n<\/ul>\n<p><b>Can I sell products and services?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inventory management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment methods<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Varied shipping options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Scheduling tools to set up meetings with for clients<\/span><\/li>\n<\/ul>\n<p><b>Will it allow for quick and easy set up?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy-to-use editor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pre-built templates<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24\/7 customer service<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Resource center<\/span><\/li>\n<\/ul>\n<p><b>Are there extra costs that will build up over time?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price plans that have the key features you&rsquo;re looking for<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free themes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free extensions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provided hosting and domains<\/span><\/li>\n<\/ul>\n<p>[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n How We Tested Wix vs WordPress <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]To compare Wix and WordPress, I applied our rigorous <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/how-we-conduct-our-website-builder-research\/\">website builder research<\/a> for 2025, which investigated <strong>six key criteria. These are weighted based on importance,<\/strong> reflecting what businesses are most concerned about when choosing a platform:\n<ol>\n<li><strong>Website functionality:<\/strong> 30%<\/li>\n<li><strong>Design features:<\/strong> 25%<\/li>\n<li><strong>Pricing:<\/strong> 15%<\/li>\n<li><strong>User experience:<\/strong> 15%<\/li>\n<li><strong>Help &amp; support:<\/strong> 10%<\/li>\n<li><strong>Reputation: <\/strong>5%<\/li>\n<\/ol>\n<p>For instance, the &ldquo;website functionality&rdquo; criteria is most important, and covers key builder features like blogging and AI. When writing this article, I made sure to include a range of features from both Wix and WordPress, <strong>so you can better identify the platform that will best satisfy your needs.<\/strong><\/p>\n<p>During this period, I also tested out each platform myself, using my findings to add informed, first-person insights to this article.[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n My Summary of the Wix vs WordPress Debate <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text css=&rdquo;&rdquo;]After testing Wix and WordPress, I can confidently say that <strong>Wix is the best website builder overall. <\/strong>Its built-in features will help you manage your website effectively, while its simple-to-use editor means you can set up fast.\n<p>However, this doesn&rsquo;t mean that Wix will be the best fit for your needs. Based on what we&rsquo;ve covered, here&rsquo;s a summary of both platforms and what they can offer your business:<\/p>\n<ol>\n<li><strong>Wix<\/strong> is most suitable for beginners who want to set up and establish their online presence fast. Its built-in features, such as its marketing suite and intuitive editor, also contribute to easy website management.<\/li>\n<li><strong>WordPress<\/strong> is more suitable for businesses that have a bit more tech experience and want extra control over their website&rsquo;s functionality. You can choose your own host, plugins, and themes, while adding additional website code where necessary.<\/li>\n<\/ol>\n<p>&#127384; <strong>Still not sure what platform is right for you?<\/strong> Refer to our guide to the <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/\">best website builders<\/a> of 2025[\/vc_column_text]\n <footer>\n <\/footer>\n<\/p><\/section>\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n FAQ <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n <meta data-fa-load=\"fas fa-plus\">\n<meta data-fa-load=\"fas fa-minus\">\n<div class=\"wbe-accordion\" id=\"wix_vs_wordpress_faq\" data-eventcategory=\"content-element\" data-eventaction=\"accordion\">\n \n<div class=\"accordion-section\" id=\"acc-wix_vs_wordpress_faq-sect-0\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n What are Wix vs WordPress' pros and cons? <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc-wix_vs_wordpress_faq-cont-0\">\n Wix offers an out-of-the-box solution with all the essential website tools and features included in a subscription fee. This streamlined approach is perfect for beginners with less time and technical knowledge, but it also means there&rsquo;s less flexibility for customization.\n<p>WordPress gives you a much greater deal of control over your website&rsquo;s look and function, and can manage any amount of content. With thousands of apps available, the cost is completely tailored to your use, although this can lead to overspending if you don&rsquo;t know which apps to pick. <\/p><\/div>\n\n\n \n<\/div>\n\n\n<div class=\"accordion-section\" id=\"acc-wix_vs_wordpress_faq-sect-1\">\n\n \n\n <button class=\"accordion-title accordion-collapse-control\">\n <h4>\n Does Wix or WordPress have a better content management system? <\/h4>\n <\/button>\n\n\n \n \n <div class=\"accordion-content\" id=\"acc-wix_vs_wordpress_faq-cont-1\">\n WordPress is arguably the most powerful CMS on the market, capable of storing, organizing and displaying a huge amount of website content. It&rsquo;s also highly customizable with plenty of themes and plugins, so it&rsquo;s the best choice for complex and content-heavy sites. <\/div>\n\n\n \n<\/div>\n\n<\/div>\n\n <footer>\n <\/footer>\n<\/section>\n\n[\/vc_column][\/vc_row]\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Wix vs WordPress &#8211; See the pros &#038; cons of each website builder &#038; which one is better for you.<\/p>\n","protected":false},"author":176,"featured_media":113888,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-best.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115,110],"tags":[8],"class_list":["post-618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparisons-wb","category-website-builders","tag-cmsreview"],"acf":[],"yoast_head":"\n<title>I Compare Wix vs WordPress: Which One Is on Top?<\/title>\n<meta name=\"description\" content=\"Deciding between Wix and WordPress for your next website? Find out which platform is right for you based on pricing, design, key features, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/comparisons\/wix-vs-wordpress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I Compare Wix vs WordPress: Which One Is on Top?\" \/>\n<meta property=\"og:description\" content=\"Deciding between Wix and WordPress for your next website? 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