{"id":84533,"date":"2023-04-12T05:31:01","date_gmt":"2023-04-12T12:31:01","guid":{"rendered":"https:\/\/www.websitebuilderexpert.com\/?p=84533"},"modified":"2023-04-12T06:00:00","modified_gmt":"2023-04-12T06:00:00","slug":"abandoned-cart-recovery","status":"publish","type":"post","link":"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/","title":{"rendered":"Abandoned Cart Recovery: 10 Strategies for Ecommerce Success"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]Shoppers abandoning their carts on your site? Firstly, don&rsquo;t worry &ndash; you&rsquo;re not alone. For every 10 online shopping carts assembled, only around seven are ever taken to the checkout. Abandoned carts are an unavoidable part of <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/how-to-manage-your-ecommerce-site\/\">managing an ecommerce site<\/a>, but there&rsquo;s plenty you can do to reduce them, and to recover those carts still getting abandoned.<\/p>\n<p>Below, we&rsquo;ve pulled together our top 10 abandoned cart recovery strategies, and we&rsquo;ll be answering your most pressing questions.<\/p>\n<p>What is abandoned cart recovery? Why does it matter? And what can your online business do to make abandoned cart recovery a priority?<\/p>\n<p>Let&rsquo;s explore.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n What is an Abandoned Cart? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]In ecommerce parlance, an abandoned cart is when a customer visits your online store, selects items they wish to buy (adding these items to their shopping &ldquo;cart&rdquo;), but <strong>fails to follow through with the purchase<\/strong>.<\/section><\/p>\n<p>Abandoned carts can happen for a wide variety of reasons, including:<\/p>\n<ul>\n<li>Unexpected shipping costs<\/li>\n<li>Too much &ldquo;friction&rdquo; during the checkout process<\/li>\n<li>A simple change of mind on the customer&rsquo;s part<\/li>\n<\/ul>\n<p>That, in brief, is what an abandoned cart <em>is. <\/em>So why do they matter?[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Why Do Abandoned Carts Matter? <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]<strong>Abandoned carts equal lost sales and revenue<\/strong> &ndash; impacting the bottom line of your ecommerce business.<\/section><\/p>\n<p>The exact numbers are contestable, but statistics put the industry&rsquo;s average cart abandonment rates at around <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/cart-abandonment-rate-statistics\/\">70%<\/a>. To put that into context, that means&nbsp;&ndash;&nbsp;out of every 10 people to place items in their online shopping carts &ndash;&nbsp;only three of them <em>actually <\/em>go on to make a purchase.<\/p>\n<p>Abandoned carts matter because, as an ecommerce business, you can be doing almost everything right &ndash;&nbsp;well-priced products, an attractive store, a slick website user experience (UX) &ndash;&nbsp;but <em>still <\/em>not make the sale.<\/p>\n<p>Which all begs the question&hellip;how can you stop it from happening?<\/p>\n<p>Let&rsquo;s take a look.[\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Strategies for Abandoned Carts <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]When it comes to reducing the likelihood of your site&rsquo;s visitors abandoning their carts, there are two sets of strategies you can use.<\/section><\/p>\n<p>The first? Preventing abandoned carts from happening in the first place. Well&hellip;<em>preventing <\/em>might not be quite the right word. Abandoned carts are an inevitable reality of ecommerce life &ndash;&nbsp;so you&rsquo;ll never be completely shut of them. But this approach focuses on reducing the chances that your customers will abandon their cart before hitting that &ldquo;Buy&rdquo; button.<\/p>\n<p>The second group of strategies accepts the unavoidable nature of abandoned carts. Instead, it attempts not to prevent them from happening, but to re-engage that customer when they do ditch their cart.<\/p>\n<p>Below, we cover all bases &ndash; outlining our top 10 abandoned cart recovery techniques.<\/p>\n<p>Let&rsquo;s dig in!<\/p>\n<h3>#1. Speed Up Your Website<\/h3>\n<p>These days, your online audience has less time than ever. So it&rsquo;s no surprise that the slower your website is, the less likely they are to buy.<\/p>\n<p>Statistics show that a site loading in one second converts at <a href=\"https:\/\/www.portent.com\/blog\/analytics\/research-site-speed-hurting-everyones-revenue.htm\" target=\"_blank\" rel=\"noopener noreferrer\">triple the rate<\/a> of a site that takes five seconds to load &ndash;&nbsp;so speed is of the essence!<\/p>\n<p>Your first port of call when attempting to reduce your site&rsquo;s abandoned cart recovery rate, then, is to speed up your website. <strong>Audit it, reduce the number of plugins, <\/strong><a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/image-optimization-guide\/\"><strong>optimize your images<\/strong><\/a><strong>, and &ndash;&nbsp;if necessary &ndash;&nbsp;strip back your site&rsquo;s design<\/strong>. Your fancy theme may <em>look <\/em>nice. But chances are it contains a lot of superfluous code bogging your site down &ndash;&nbsp;and you don&rsquo;t want to prioritize style over sales.<\/p>\n<p>Want to know more about <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\">why speed matters<\/a>? We&rsquo;ve got you.<\/p>\n<h3>#2. Leverage Abandoned Cart Emails<\/h3>\n<p>When a cart is abandoned, you have to <strong>act quickly to re-engage that customer<\/strong> &ndash;&nbsp;and emails are one of the quickest, most effective ways of doing so.<\/p>\n<p>The data backs this up, too &ndash; the average click-through rate of <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/best-abandoned-cart-emails\/\">abandoned cart emails<\/a> is 21%. Better still? A whopping <a href=\"https:\/\/www.zippia.com\/advice\/cart-abandonment-rate-statistics\/#:~:text=Cart%20Abandonment%20Rate%20Statistics%20by%20Email%20Marketing&amp;text=In%20addition%2C%20the%20average%20click,cart%20emails%20is%20over%2010%25.\" target=\"_blank\" rel=\"noopener noreferrer\">10%<\/a> of the users who do click through will <em>convert.<\/em><\/p>\n<p>The strategy here is simple &ndash;&nbsp;<strong>after your customer ditches their cart, reach out with an email reminding them of the items or services they&rsquo;d liked enough to click on<\/strong>. If you&rsquo;re feeling <em>extra <\/em>persuasive, you can even throw in some juicy deals and discounts &ndash;&nbsp;on the very products they&rsquo;d expressed an interest in &ndash;&nbsp;to get them over the line.[\/vc_column_text][vc_single_image image=&rdquo;84263&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]<\/p>\n<h3>#3. Optimize for Mobile<\/h3>\n<p>Cart abandonment rates are high. And, on mobile, they&rsquo;re <em>even higher.<\/em><\/p>\n<p>On mobile devices, abandoned cart rates are almost 86% &ndash;&nbsp;and, considering <strong>most of your site&rsquo;s visitors are checking you out on their smartphones and tablets <\/strong>(rather than desktop computers), it&rsquo;s something you need to address.<\/p>\n<p>We could wax lyrical, all day, about how to <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/how-to-make-website-mobile-friendly\/\">make your website more mobile-friendly<\/a>&nbsp;&ndash;&nbsp;but we think the comprehensive guide we&rsquo;ve already put together does that just fine!<\/p>\n<h3>#4. Use Remarketing<\/h3>\n<p>Targeting those who&rsquo;ve abandoned their carts while browsing your website &ndash;&nbsp;whether it&rsquo;s with emails or ads &ndash;&nbsp;is called &ldquo;remarketing&rdquo;.<\/p>\n<p>However you choose to remarket to your customers, one thing&rsquo;s a must &ndash; <strong>customizing your comms to the shopper<\/strong>. That means highlighting the specific products they added to their basket and using other data &ndash;&nbsp;such as which parts of your website they&rsquo;ve spent the most time on &ndash;&nbsp;to make them an offer they can&rsquo;t refuse.<\/p>\n<h3>#5. Lower Steps to Purchase<\/h3>\n<p>One way of tackling cart abandonment before it occurs? Limiting the number of steps required for your customer to make a purchase.<\/p>\n<p>You want to <strong>make it as easy as possible for customers to buy<\/strong>. It means offering the ability to checkout as a guest (providing a minimal amount of details to buy, rather than having to create an account to do so), and taking all the hassle out of the process.<\/p>\n<p>Take Amazon&rsquo;s one-button purchasing feature, for instance, which allows the customer &ndash;&nbsp;providing their details and shipping preferences are saved &ndash; to checkout in a click. By cutting down the amount of friction at the checkout, this feature <strong>minimizes the chance of buyer&rsquo;s remorse striking before the customer has the chance to complete their purchase<\/strong>. Learn more about how to make the most of your <a href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/add-to-cart-button\/\">add to cart buttons<\/a> in our full guide!<\/p>\n<h3>#6. Develop Trust With Testimonials<\/h3>\n<p><strong>Testimonials are powerful social proof<\/strong> &ndash;&nbsp;and they can be vital in converting a customer who&rsquo;s &ldquo;umming and ahhing&rdquo; about following through with a purchase.<\/p>\n<p>Reviews and testimonials build trust, and they add an extra veneer of authenticity to your business, brand, and products. But simply <em>having <\/em>testimonials isn&rsquo;t enough. You&rsquo;ll need to <strong>place them at key strategic touchpoints in the customer journey<\/strong>. A well-placed testimonial on the checkout page can boost levels of trust in what you&rsquo;re selling &ndash;&nbsp;at <em>just <\/em>the right time.[\/vc_column_text][vc_single_image image=&rdquo;84259&Prime; img_size=&rdquo;full&rdquo; add_caption=&rdquo;yes&rdquo; alignment=&rdquo;center&rdquo;][vc_column_text]<\/p>\n<h3>#7. Offer Guarantees<\/h3>\n<p>One of the main sources of cart abandonment online is the consumer fear that, when the product arrives, it won&rsquo;t be what they expected. After all, customers buying clothes or makeup online don&rsquo;t have the chance to try it on or see how it looks before they purchase &ndash;&nbsp;what if it doesn&rsquo;t look good?<\/p>\n<p>It&rsquo;s a common query, but &ndash;&nbsp;thanks to <em>guarantees <\/em>&ndash; it&rsquo;s also a manageable one.<\/p>\n<p>By offering guarantees, such as their money back if they&rsquo;re not satisfied, you&rsquo;ll <strong>relegate that pre-purchase anxiety to history <\/strong>&ndash;&nbsp;and watch your abandoned cart rates plummet!<\/p>\n<h3>#8. Provide Easy Shipping Options<\/h3>\n<p>If there are two words that cause a customer&rsquo;s ears to prick up, it&rsquo;s &ldquo;free shipping&rdquo;.<\/p>\n<p>And why not? No one likes to make it all the way through to the checkout stage only to see that the $19.99 total they were expecting has ballooned to $32.99.<\/p>\n<p>Offering free shipping is an excellent abandoned cart recovery strategy &ndash;&nbsp;but of course, it won&rsquo;t suit all businesses. (Especially smaller ones on a shoestring budget!) But even if you can&rsquo;t make shipping free, at least make it <em>easy.<\/em><\/p>\n<p>How? <strong>Allow customers to pick from multiple shipping options<\/strong> &ndash;&nbsp;such as standard, expedited, and overnight &ndash;&nbsp;and <strong>keep them informed about their order&rsquo;s status<\/strong> via real-time tracking notifications and updates.<\/p>\n<p>You can also offer flat-rate shipping (so customers always know how much they&rsquo;ll pay, whatever they&rsquo;re buying) or opt for real-time shipping rates. These take into account the package&rsquo;s size and weight to offer a bespoke rate &ndash;&nbsp;and ensure the customer&rsquo;s never overcharged. (Good for customer loyalty, too!)<\/p>\n<h3>#9. Offer Price Transparency<\/h3>\n<p>When it comes to selling online, <strong>clarity is vital<\/strong>. That&rsquo;s clear product descriptions, clear product images, and &ndash;&nbsp;perhaps, most importantly &ndash;&nbsp;clear product <em>prices.<\/em><\/p>\n<p>If you aren&rsquo;t transparent about how the cost of your items &ndash;&nbsp;at least until it&rsquo;s time for the customer to pay &ndash; the chances are they&rsquo;ll balk at the amount. That&rsquo;ll lead them to abandon their cart&hellip; and you to pick up the pieces!<\/p>\n<h3>#10. Make Returns Easy<\/h3>\n<p>In today&rsquo;s world of online shopping, returns are as much a part of ecommerce as purchases.<\/p>\n<p>In fact, <a href=\"https:\/\/www.richpanel.com\/blog\/ecommerce-return-rates#:~:text=Ecommerce%20return%20rates%20can%20be,at%20around%2020%2D30%25.\" target=\"_blank\" rel=\"noopener noreferrer\">20% to 30%<\/a> of everything bought online is sent back &ndash; so <strong>a simple returns policy is crucial<\/strong>. Without one &ndash;&nbsp;or a policy that suggests to your online audience that returning their goods might be a difficult, or downright non-existent, process &ndash;&nbsp;you might as well set the crickets chirping and recruit a tumbleweed to go rolling through your carts.<\/p>\n<p>Because they&rsquo;ll be abandoned![\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row][vc_row][vc_column]\n<section class=\"taco-content-section \" id=\"section-0\">\n <header class=\"taco-section-header no-number\">\n\n <div class=\"taco-section-heading\">\n <h2 class=\"taco-section-title primary\">\n \n Summary <\/h2>\n\n <\/div>\n\n <\/header>\n\n \n\n [vc_column_text]If there&rsquo;s one thing you do for your business this year, it&rsquo;s putting a strong abandoned cart recovery strategy at the top of your to-do list.<\/section><\/p>\n<p>Daunted? Don&rsquo;t be. Abandoned cart recovery goes hand in hand with providing a slick, sleek, and seamless user experience (UX). You&rsquo;re making your site more transparent, your offerings more tailored to the user, and the whole thing more simple for your prospective customer.<\/p>\n<p>So good luck, and let us know in the comments section which of our abandoned cart recovery strategies you&rsquo;re going to implement in your ecommerce store. And for more insights, stick around &ndash;&nbsp;from our most incisive <a href=\"https:\/\/www.websitebuilderexpert.com\/grow-online\/digital-marketing-tips\/\">digital marketing tips<\/a> to the <a href=\"https:\/\/www.websitebuilderexpert.com\/ecommerce-website-builders\">best ecommerce website builders<\/a>, there&rsquo;s always something to learn![\/vc_column_text]\n <footer>\n <\/footer>\n\n\n[\/vc_column][\/vc_row]<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&rdquo;&rdquo;]Shoppers abandoning their carts on your site? Firstly, don&rsquo;t worry &ndash; you&rsquo;re not alone. For every 10 online shopping carts assembled, only around seven are ever taken to the [&hellip;]<\/p>\n","protected":false},"author":110,"featured_media":84590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"template-how-to.php","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[128],"tags":[],"class_list":["post-84533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-online-stores"],"acf":[],"yoast_head":"\n<title>Abandoned Cart Recovery: 10 Strategies for Success<\/title>\n<meta name=\"description\" content=\"What is abandoned cart recovery? Why does it matter? And what can your online business do to make abandoned cart recovery a priority?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Abandoned Cart Recovery: 10 Strategies for Success\" \/>\n<meta property=\"og:description\" content=\"What is abandoned cart recovery? Why does it matter? And what can your online business do to make abandoned cart recovery a priority?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/\" \/>\n<meta property=\"og:site_name\" content=\"Website Builder Expert\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T12:31:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2023\/04\/12012342\/Abandoned-Cart-Recovery-Strategies.png\" \/>\n\t<meta property=\"og:image:width\" content=\"285\" \/>\n\t<meta property=\"og:image:height\" content=\"330\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rob Binns\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@WBExpert\" \/>\n<meta name=\"twitter:site\" content=\"@WBExpert\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rob Binns\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/\"},\"author\":{\"name\":\"Rob Binns\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#\/schema\/person\/ad963dbdb99b1e2fa357aaafba901d61\"},\"headline\":\"Abandoned Cart Recovery: 10 Strategies for Ecommerce Success\",\"datePublished\":\"2023-04-12T12:31:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/\"},\"wordCount\":1853,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2023\/04\/12012342\/Abandoned-Cart-Recovery-Strategies.png\",\"articleSection\":[\"Building Online Stores\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/#respond\"]}],\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/\",\"url\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/\",\"name\":\"Abandoned Cart Recovery: 10 Strategies for Success\",\"isPartOf\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.websitebuilderexpert.com\/building-online-stores\/abandoned-cart-recovery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/images.websitebuilderexpert.com\/wp-content\/uploads\/2023\/04\/12012342\/Abandoned-Cart-Recovery-Strategies.png\",\"datePublished\":\"2023-04-12T12:31:01+00:00\",\"description\":\"What is abandoned cart recovery? 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